The LYCRA Company, a global leader in innovative and sustainable fiber solutions for apparel and personal care industries, has appointed RADCCO as its exclusive distributor in India. RADCCO is a wholesale trading firm specialising in textiles and apparel-related products.
Based in New Delhi, RADCCO takes over from SmarText Solutions and will represent The LYCRA Company’s complete product portfolio across the country, effective February 1.
“We are grateful to the SmarText team for a decade of dedicated partnership supporting our business in India, and we’re excited to welcome RADCCO as our new exclusive distributor,” said Alistair Williamson, Vice President, EMEA & South Asia, The LYCRA Company.
“This appointment underscores our commitment to one of the world’s most dynamic and rapidly expanding markets. RADCCO’s deep industry expertise and customer-first approach position them as the ideal partner to help us accelerate growth in the region. We are working closely with both RADCCO and SmarText Solutions to ensure a seamless transition with no disruption to the service, support, or product availability our customers depend on,” he added.
The LYCRA Company innovates and produces fiber and technology solutions for the apparel and personal care industries and owns the leading consumer brands: LYCRA®, LYCRA HyFit®, LYCRA® T400®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX® and TACTEL®.
Headquartered in Wilmington, Delaware, U.S., the company is recognised worldwide for its sustainable products, technical expertise, and marketing support. It focuses on adding value to its customers’ products by developing unique innovations designed to meet the consumer’s need for comfort and lasting performance.
To source The LYCRA Company’s solutions in India, RADCCO can be reached at:
RADCCO ADDRESS: 211, Second Floor, City Centre Mall, Pocket 8, Block-B
Sector-12, Dwarka, New Delhi 110078
PHONE: +91 8527193043
Email: anil.choudhary@radcco.com
