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Swati Saraf
Swati Saraf
Swati Saraf is President of luxury kidswear brand, Les Petits. Les Petits brings highly-acclaimed international luxury kidswear brands under one umbrella. She started Les Petits after she discovered the struggles of parents who were on the lookout for luxury products for their children.

The growing lure of kids fashion: Global kids apparel market to reach $296.83 bn by 2029

Fashion in kidswear has gained a lot of popularity in recent years. From being an entity solely reserved for adults, fashion has come a long way where it has seamlessly permeated into the kidswear segment as well. It is interesting to see how youngsters are turning into luxury fashion enthusiasts by developing a knack for the trending fashion sense.

It has been observed that kids are donning the latest in fashion with supreme confidence, contributing massively to the growth of the market. As per industry reports, the global kids apparel market is estimated to reach $296.83 billion by 2029 projecting a CAGR of 6.8% during the forecast period of 2022-2029.

What has led to a surge in demand?

Changing lifestyles are a major reason behind the surge in demand for fashion in the kidswear segment. There has been a discernible improvement in the disposable income of parents where they are spending extravagantly on kids clothes more than ever. In addition to this, with the the digital age in clear control, social media plays an imperative role in shaping the fashion choices for children. Parents are increasingly active on various social media platforms, they are well-informed about latest fashion trends and thus are increasingly desirous of upgrading their kids’ wardrobe. In the process, parents have become more and more experimental with fashion for children, always trying to accentuate the look and style of their kids. All these factors act have given a massive boost to the kids’ fashion industry.

In addition to these, the emergence of e-commerce has also given a big impetus to the kids fashion trend by providing a window to surf through the latest collection of brands where parents and their kid alike get an idea of various styles in vogue.

Trending styles

The ‘mini-me’ trend is in, and parents are enthusiastically twinning with their children. Kids’ clothes are being designed as exact replicas of their parents. Ripped jeans, patched shirts, dresses and even pajamas are clear examples of the ‘mini-me’ trend where the parents and children and sometimes even entire families go in for themed attire.

Likewise, inspired by adult fashion sense, layering clothes is also becoming popular amongst kids’ fashion. Layering oversized clothes over regular clothes serves to create a simple yet impressive casual look.

Denim, velvet inserts, flounces, velvet bombers, patterned leather jackets, etc. are finding their way into the children’s wardrobes. Along with this, children are greatly inspired by their favorite movie or cartoon characters which invariably translate into trending fashion.

Colours & fabrics

Apart from similar outfits, designers are amping up kids’ fashion with different hues. A lot of charm is added with an array of colour variations. Shades of mint, coral, yellow, black, grey, along with traditionally bright colors are popular in accentuating the overall look of clothing lines.

Exercising creativity with a patterned style consisting of bold prints is also a preferred kids fashion style. Designers are stitching together diverse patchwork styles on fabric designed to grab attention in a crowd. This is one of the most stylish and trendy fashions.


Getting an insight into the various trends, it is surprising that a lot still remains to be explored in the kids’ fashion segment. And currently, the conversation happening around sustainable clothing for children is expected to get mileage in the future. In the coming years, eco-friendly clothing will be dominating the market, considering that parents these days are very conscious about the environment and want to give their kids clothes that are fashionable yet comfortable. Understanding that kids have very sensitive skin, brands that embrace light, comfortable, easy-to-wear clothes with skin-friendly fabrics will be able to make it big in the market.

Along with this, nowadays brands are successfully deciphering that fashion cannot be limited to clothing lines but there is a need to include a wide gamut of products catering to the end-to-end requirements of children. Therefore, brands are expanding their offerings into footwear, accessories, furniture, etc. to give comprehensive products in line with the latest kids’ fashion under a single roof to comprehensively cater to the needs of the children.

There is a lot of potential in the segment which is well complemented by the huge market opportunity. Owing to this, a lot of viable options are yet to be explored in the segment.

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