As the most reused and recycled fibre on the planet, Merino wool is the responsible choice for today’s conscious consumer. 100 percent natural, renewable and biodegradable, no other fibre can match all of wool’s naturally inherent properties and consumers want clothes which offer long-term value in terms of use and durability…
“Clothes maketh the man” … that’s how the old adage goes. And if it is true, then clothes produced with wool, especially Australian Merino wool, definitely make men and women happy and comfortable. This fibre has been proving
its worth for centuries and still continues to be relevant to this day.
There’s no denying the devastating impact the fashion industry can have on the environment. However, as consumers are becoming increasingly aware and interested in knowing where and how their clothes are made, brands and retailers are taking note. As the most reused and recycled fibre on the planet, Merino wool is the responsible choice for today’s conscious consumer. 100 percent natural, renewable and biodegradable, no other fibre can match all of wool’s naturally inherent properties and consumers want clothes which offer long-term value in terms of use and durability.
Merino wool is six-times stronger than cotton. Each wool fibre can be bent back onto itself more than 20,000 times in comparison to cotton that breaks after 3,200 times.
Since it can be worn all through the year and almost magically keeps one warm in the winters and cool in the summers, its usability across seasons is multiplied. One can opt to wear a Wool & Prince shirt made with 100 percent Australian superfine Merino Wool which is comfortable and handles regular wear easily. Another aspect that highlights the versatility of this fibre is its ability to be breathable yet retain moisture; making it ideal for athleisure wear. A creation possible only by Mother Nature, garments designed using this Merino wool are also odour- esistant and offer UV protection. 5.11 Tactical’s uniform range made for police and service personnel highlights these benefits showcasing the durability and functionality of Merino Wool shirts. Owing to these very traits, outdoor- wear made from Merino wool offers a huge range of high-performance benefits to suit a variety of adventures.
Since Merino wool can be worn all through the year and almost magically keeps one warm in the winters and cool in the summers, its usability across seasons is multiplied.
Polo Shirts by Merino Country who use 100 percent Australian grown Merino wool and are known for employing talent locally and supporting their community are the perfect choice for this use.
Being machine-washable, durable and wrinkle resistant make Merino wool shirts the ideal choice for a prudent shopper. In spite of multiple
washes, the garments don’t lose their shape or character. Merino wool is six-times stronger than cotton. Each wool fibre can be bent back onto itself more than 20,000 times in comparison to cotton that breaks after 3200 times. That makes the owner of a Merino wool shirt one lucky person! The icing on the cake is that superfine Merino wool is also non- allergenic, perfect for those with sensitive skin. Merino wool’s understated utility is what pushes one to reach for a Merino wool shirt time and time again, proving they are garments of the future.
Superfine Merino wool is also non-allergenic, perfect for those with sensitive skin.
