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Singapore’s Limited Edt chooses Gurugram for first store in India

Singapore-based streetwear brand Limited Edt has marked its entry into the Indian market with the inauguration of its first-ever store in Ambience Mall, Gurugram. Founded by Mandeep Chopra in 2003, Limited Edt has been a trailblazer in Singapore’s streetwear scene for over two decades, earning a reputation for its exclusive sneaker releases and groundbreaking collaborations, the brand announced in a release on Monday.

The newly opened store is a seamless blend of cutting-edge design and immersive technology, reflecting Limited Edt’s commitment to delivering an unparalleled retail experience. The store boasts a futuristic spaceship theme, featuring transparent LED displays, holographic/3D effects, and interactive screens. At the center of the store, a circular POD houses a “Vault” of rare sneakers, exclusively accessible to VIP members, providing them with better access to exclusive releases.

Mandeep Chopra expressed his excitement about Limited Edt’s expansion into India, stating, “India holds immense potential, and with family ties, it was a natural choice for Limited Edt’s expansion. We aim to engage with the vibrant sneaker community in India, providing unparalleled access to unique products.” The strategy includes building long-term relationships with the local sneaker and streetwear community and advancing the sneaker and street fashion scene in India.

Limited Edt, with 15 stores across Singapore, is renowned for its curation of diverse collections featuring sought-after labels such as Puma, Adidas, Nike, New Balance, Converse, Asics, and more. The brand’s latest masterpiece, an exclusive collaboration with Adidas – the Vanda NFT, a Limited Edt Singapore Forum boxset, with 60 unique editions available, exemplifies their commitment to exclusivity and innovation.

The Gurugram store is now open, inviting sneaker enthusiasts in New Delhi and beyond to explore a world where fashion meets innovation. Mandeep Chopra concluded, “This marks the beginning of our journey in India. While anticipating more stores in the future, we’re focusing on building a solid foundation, one step at a time,” Chopra concluded.

Limited Edt, Singapore’s revered sneaker boutique with over two decades of acclaim, is now set to make waves in the vibrant Indian market. Founded by Mandeep Chopra, the brand’s rich legacy, spanning more than 70 years in the Sporting Goods industry, has propelled it to the forefront of the streetwear scene. With 15 distinct stores across Singapore, each showcasing diverse collections from renowned labels, Limited Edt stands as a beacon of innovation, evident in its unique store concepts like the LE Hall of Fame and Vault.

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