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Salman Khan strengthens entrepreneurial portfolio: Launches ‘Being Strong’ fitness brand

In a significant stride beyond his iconic ‘Being Human’ brand, Bollywood superstar Salman Khan now presents ‘Being Strong,’ a fitness venture set to disrupt the industry. The brand is all set to unveil its latest offering, the ‘Proton Series,’ during an upcoming expo/event from November 17-19, 2023. This new line of fitness equipment is designed to redefine workout experiences with its unique features and enhancements, the company announced in a release on Friday.

Marking a departure from conventional fitness gadgets, the ‘Being Strong Proton Series’ introduces converging axis movements not commonly found in the market. The frame sizes have been reimagined, providing a fresh perspective on fitness equipment design. Additionally, safety features are a top priority, with the inclusion of protective covers for added security during workouts.

Being Strong has quickly earned a reputation as a market leader, leveraging its commitment to combining aesthetics and ergonomics effectively. Salman Khan, the originator of the Being Strong label, expressed his excitement about the ‘Proton Series,’ stating, “If there’s one piece of fitness equipment that I’m truly excited about today, it’s the ‘Proton Series’ from my brand. It has been developed by top experts and has unique features that you won’t find in any other brand. Check it out; the results are great.”

This unveiling comes after the success of Salman Khan’s first venture, ‘Being Human,’ which made its mark as a lifestyle brand with a philanthropic mission. ‘Being Human’ ventured beyond traditional celebrity-backed brands by integrating a charitable foundation focused on education and healthcare.

Now, with ‘Being Strong,’ Salman Khan extends his entrepreneurial journey into the fitness realm. The brand aims not only to deliver cutting-edge fitness equipment but also to embody a lifestyle choice for health-conscious individuals. The ‘Proton Series’ represents a new era in fitness, combining Salman Khan’s star power with top-notch expertise to offer a line of products that go beyond the ordinary.

As Salman Khan ‘Tigers up’ to illuminate movie screens this Diwali, he is equally upbeat about the potential impact of ‘Being Strong’ in the fitness industry. The brand’s commitment to quality, safety, and continuous improvement positions ‘Being Strong’ as a reliable partner for fitness enthusiasts looking for innovative solutions to enhance their well-being.

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