Reliance Retail has expanded its youth-focused fashion retail format, “Yousta,” by opening four new stores in Kerala. These stores, located in Palakkad, Edappal, Alathiyur, and Vengara, aim to provide affordable, on-trend fashion to young consumers in the state.
Yousta offers products priced below ₹999, with a majority available for less than ₹499. The store’s inventory includes trendy tops, bottom ensembles, unisex clothing, character merchandise, and weekly fresh fashion drops with its “Starring Now” collection.
The Kerala stores feature contemporary tech-enabled layouts, similar to their counterparts in Telangana and Chhattisgarh, making them attractive destinations for youth fashion shoppers. These stores are equipped with various tech touchpoints, such as QR codes for easy information access, self-checkout counters for quick transactions, and convenient charging stations.
Yousta has also established a partnership with a non-profit organization, allowing customers to donate old clothes in the stores for use in community programs.
In addition to the physical stores, customers have the option to explore the Yousta collection online through Ajio and soon on JioMart.
