Indian-wear brand for women Biba Fashion Ltd. has signed Bollywood Actress Kriti Sanon as their Brand Ambassador for their contemporary Indian wear brand Rangriti. Siddharath Bindra, MD of Biba Fashion Ltd., is delighted to have Kriti Sanon on board “With her effortless style, high fashion quotient and free spirited attitude Kriti was the perfect choice for a brand that has similar values. She is extremely popular amongst the youth across Tier 1 & 2 cities and Rangriti is a fashion brand for the young and contemporary women who like to add a twist to their regular Indian wear.”
The New Brand Ambassador, Kriti Sanon said” Rangriti is making Indian wear fashionable, comfortable and affordable which enables women to experiment with their looks. I am looking forward to working with Rangriti to make Indian fashion more appealing and fun to women across geographies. I am extremely excited to partner with Rangriti and be a part of this wonderful journey.”
The new collection is going to offer everyday wear, party wear, festive wear and a range of accessories and bottom wear. It will also include a wide range of Kurtis, Dresses, suit sets, indie tops, slim pants, and palazzos the brand aims at bringing variety and style to every woman’s closet.