Company – Plum
Launch year – 2013
Founder & CEO – Shankar Prasad
Products – Skincare & Beauty
Number of stores – 180 SKUs
Category – Beauty


Established in 2013 by Shankar Prasad, an IIT-ISB Alum, Plum is a leading, 100% vegan, cruelty-free & non-toxic beauty brand with a strong portfolio in skincare, haircare, personal care, and makeup. With over 180 SKUs, Plum has built its customer base on both online and offline platforms. Brand also now reaches over 250 towns and cities in India, through 1000+ assisted outlets, and over 10,000 unassisted outlets – growing month-on-month. The brand recently raised $35 Mn in series C funding. Besides skincare, Plum’s hair care, makeup and the Plum BodyLovin’ range of bath and body product.

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