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Palak Tiwari named new face of skincare brand BiE

In a recent announcement, luxury skincare brand BiE introduced Palak Tiwari as its newest ambassador. BiE, created by former Miss India, supermodel, and entrepreneur Queenie Singh in collaboration with Skin expert Dr. Dinyar Workingboxwalla, is known for its commitment to clean ingredients and scientifically-proven actives for healthy skin.

Palak Tiwari: Rising Star and Ideal Ambassador
Palak Tiwari, the Indian actress known for her role in the viral video for the song ‘Bijlee’ and her debut in Salman Khan’s ‘Kisi Ka Bhai Kisi Ki Jaan’, has garnered a strong following on Instagram, with 3.7 million followers. Her appeal transcends age groups, making her an ideal ambassador for BiE, the release added.

She shares her thoughts on the brand’s philosophy: “I resonate with this central idea of BiE – Beauty in Everything! There is beauty in acceptance and appreciation in overcoming challenges. BiE and I both strongly believe in the reconstructing power of consistency, commitment, and discipline, be it skincare or life.”

BiE’s Commitment to Clean Beauty
BiE’s focus on clean beauty aligns with the preferences of informed beauty enthusiasts. The brand places a high priority on eliminating harmful non-toxic chemicals from its products, reflecting a dedication to conscious beauty. Queenie Singh expressed her satisfaction with the collaboration, stating, “We are glad to have Palak onboard as the face of BiE. She’s empowered and disciplined, just what BiE stands for. This association with Palak Tiwari will encourage people to Believe, Invest, And Evolve. It will be an incredible journey of evolution for this rising star and this rising brand.”

Expert Care with Dr. Dinyar Workingboxwalla
BiE’s partnership with Dr. Dinyar Workingboxwalla ensures top-notch skincare. The brand’s clean products are curated to provide optimal protection, replenishment, and nourishment. They aim to combat premature aging while maintaining a radiant, hydrated, and healthy complexion. Palak Tiwari attests to the effectiveness of Dr. Dinyar’s expertise, saying, “I am in safe hands! So many of my contemporaries swear by skin guru, Dr. Dinyar. When I met him, I witnessed his expertise and experienced his magic on my skin. My skin was good. Now it is great.”

Dr. Dinyar on the Importance of Skincare
Dr. Dinyar emphasizes the evolving techniques of skincare in today’s world, where the skin is constantly exposed to pollutants and blue light. He advocates for starting skincare routines at a young age and believes that Palak Tiwari embodies the essence of BiE with her radiant skin achieved through a tailored regimen.

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