New Delhi: Noise, an Indian lifestyle tech brand, has roped in cricketer Virat Kohli as brand ambassador for its smart watches.
“We are thrilled to welcome the Indian cricketing legend Virat Kohli as a Noisemaker. Our leadership in the smartwatch domain perfectly mirrors the journey Virat has undertaken to become a fan favourite the world over,” Gaurav Khatri, Co-Founder of Noise said.
“With our continuous zeal to listen to the noise within, coupled with the need to deliver a power-packed performance, we are certain that his association with Virat will further bolster our connection with the young audience in India and overseas,” he added.
Commenting on the association, Virat Kohli said, “I always believe in working with brands that I resonate with. Excited to join the passionate team of Noisemakers as I partner with Noise which is constantly creating new statements and has truly ushered in the era of smart wearables, putting India on the global map. Our partnership symbolizes our shared belief of listening to the noise within.”
With 9 industry-first innovations, Noise has grown to become a prominent Indian brand in the smartwatch category. Mention may be made that in 2019, the brand was the biggest seller of wireless earphones in the country.