Contemporary direct-to-consumer (D2C) saree brand, Baloobi, has officially entered the Indian fashion retail market with a mission to redefine ethnicwear for the modern woman. With its fresh take on traditional craftsmanship fused with modern aesthetics, Baloobi aims to make sarees more accessible, stylish, and relevant to today’s generation.
The brand has launched on Myntra, one of India’s largest fashion platforms, and is set to debut on Nykaa Fashion in the coming weeks. Baloobi’s collections feature premium-quality cotton, silk, and blended sarees designed for daily wear, festive occasions, and everything in between—targeting urban women who seek elegance with ease.
“Baloobi isn’t just a brand; it’s a movement to bring sarees back into daily fashion,” said a company spokesperson. “By going D2C, we aim to offer high-quality products directly to customers at fair prices, while staying agile and responsive to trends.”
With plans for expansion across online marketplaces and its own e-commerce platform, Baloobi is poised to become a household name in ethnic fashion.
