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myTrident collaborates with SHIVAN & NARRESH for exclusive collection

myTrident, the flagship brand of the Trident Group renowned for its luxurious home décor collections, has recently announced a significant collaboration with the fashion and lifestyle brand, SHIVAN & NARRESH. This collaboration has birthed an exclusive capsule collection of premium bedding and bath towel essentials, marking a convergence of artistic brilliance and opulent home textiles. The debut of this collection took place at BharatTex on February 26, 2024.

The Bed Linen collection, a highlight of this collaboration, boasts six distinct hallmark prints inspired by the designers’ global adventures, capturing the essence of locales from South Korea to Japan and the storied landscapes of Jaisalmer in Rajasthan. These prints, named Morning Calm, Palmera, Izu Juno, Surocco, Jaiscape, and Hututi, draw from diverse influences, from lush landscapes to vibrant urban scenes, all skillfully incorporated into the fabric using hand-painted foliage techniques. Crafted with meticulous attention to detail and utilizing 400 thread count fine cotton, the Bed Linen range transcends typical home accessories, becoming cherished collectibles.

Complementing the Bed Linen, the Towel Sets celebrate Art Prints in pairs, each imbued with unique color tones, print elements, and the brand’s Iconograms, all in the softest materials and finishes, promising to turn bath time into an everyday symphony of luxury.

“Our joint vision of seamlessly blending the artistic brilliance of our signature Art Prints with the textile excellence of myTrident, marks a new era of opulence in home Bed Linen and Towels. Together, we aspire to infuse every household with the essence of true luxury & an invitation to experience a fashionable journey of exceptional quality and style,” Shivan Bhatiya & Narresh Kukreja express excitement over their collaboration.

“At myTrident, we are constantly pushing the boundaries of creativity and craftsmanship in order to elevate the art of living. Our partnership with SHIVAN & NARRESH represents a harmonious convergence of distinct visions, resulting in a collection that will truly leave a mark in the home decor industry while democratizing the designer experience,” Neha Gupta Bector, Chairperson of myTrident.

This exclusive capsule collection stands as a milestone in the realm of luxurious home décor, embodying modern sophistication, exceptional craftsmanship, and uncompromising quality standards. From bed sheets to towels, luxury rugs, and bathrobes, myTrident continues to set benchmarks in the home textile industry, offering customers an unparalleled sense of comfort, style, and elegance across all segments, from luxury to everyday.

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