There’s exciting news for luxury fashion brand savants in India. French uber-luxury fashion house, Louis Vuitton has launched its online store in India and the website offers personalization services for its elite patrons.
“Our India website is NOW LIVE!,” Shriya Puri, country manager, India at Louis Vuitton said in a LinkedIn post.
Consumers can now access and purchase a wide range of luxury products from the new website including bags, jewellery, watches, perfumes, accessories, shoes, and apparel.
The website’s personalization service is one of its most unique features, wherein customers can add their initials, classic stripes, and travel sticker-style designs to select iconic leather goods. This is a service which the brand has been offering offline for the past 160 years!
Currently, Louis Vuitton has three brick-and-mortar stores in India located in UB City (Bengaluru), DLF Emporio (New Delhi), and The Taj Mahal Palace and Tower (Mumbai).
While customers have many more options at the brand’s physical stores including the option to add custom engraved messages to their LV jewellery, the online store is bound to generate a lot of excitement.
This move by Louis Vuitton reflects the growing interest in luxury fashion in India and the brand’s commitment to expanding its digital presence to reach a broader audience. In 2022, the brand appointed Deepika Padukone as its first Indian house ambassador.
Founded in 1854 by Louis Vuitton, LV is a French luxury fashion house. The brand sells its products through standalone boutiques, lease departments in high-end departmental stores, and the e-commerce section of its brand website.
Louis Vuitton operates in 50 countries with over 460 stores worldwide. The brand first ventured into e-commerce in 2005 with the launch of its e-commerce site in France.