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Lingerie brand Triumph International unveils 18th franchise store, targets 15 more in 2024

Swiss-based lingerie brand Triumph International continues its strategic expansion in the Indian market with the inauguration of its 18th franchise store in Hyderabad. The new store, located in GVK Mall, covers a spacious 642 sq. ft and showcases a diverse collection of more than 150 styles in innerwear and loungewear, emphasizing the perfect blend of comfort and style.

Having made its foray into the Indian market 22 years ago, Triumph International has successfully connected with over 4 million customers across 220 cities, including both tier 1 and tier 2 locations. The brand’s latest franchise store in Hyderabad aims to offer a vibrant sanctuary for women, providing carefully curated collections that cater to various needs and moods.

The store features an array of options, including everyday essentials, trending lingerie, and loungewear for moments of self-care.

Ankur Damani, Commercial Director of Triumph Group (India & Sri Lanka), expressed excitement about the strategic milestone, stating, “The unveiling of our 18th franchise store marks a strategic milestone in our ambitious pan-India retail expansion. With 15 more franchise stores planned across Tier 1 and Tier 2 cities by 2024, this is a testament to our unwavering commitment to growth and exceeding customer expectations.”

Bhavin Devpuria, Marketing Head of Triumph Group (India & Sri Lanka), emphasized the brand’s commitment to empowering women in India, saying, “In 2024, Triumph embraces our role in weaving confidence, comfort, and style into every thread, expanding across India to empower women with the perfect fit, one dream at a time.”

Triumph’s collections cater to diverse preferences, redefining comfort and style for every woman. The Smart Series offers seamless, supportive pieces that adapt to individual shapes and needs, while the Tri-Action Collection provides high-performance sports bras and activewear for an active lifestyle. The Loungewear collection focuses on chic and cozy options for relaxation, and Triumph’s inclusive range of plus-size innerwear is designed to flatter and support every silhouette.

From day-to-day essentials to statement pieces, Triumph International’s Everyday collection showcases timeless classics. The brand aims to empower every woman to feel confident and beautiful inside and out, offering style, functionality, and all-day comfort.

Triumph International, a global leader in lingerie, underwear, sleepwear, and swimwear, has been dedicated to quality since 1886. With a presence in India for 22 years, the brand operates over 1000 controlled counters, serving more than 5 million customers across the country.

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