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Levi’s collaborates with Studio Ghibli to unveil new Princess Mononoke collection

India, August 2023Studio Ghibli’s iconic film, Princess Mononoke, released in 1997, captivated Japanese audiences and shattered box office records; becoming a timeless masterpiece cherished worldwide for its breathtaking animation and enduring environmental themes. Embodying a shared dedication to craftsmanship, Levi’s® and Studio Ghibli now collaborate to present the enchanting Princess Mononoke Collection.

Hayao Miyazaki, renowned for his passion and attention to even the subtlest details in animation, explores the complex relationship between humanity and nature in the film. The Levi’s® x Princess Mononoke collection draws inspiration from the film’s mesmerizing landscapes and mystical characters, encapsulating the essence of the forest and its interconnected ecosystem.

Featuring the San & Wolf Trucker Jacket, Ashitaka 501® ’93 Jeans, and San & Moro 501® Shorts, the denim pieces artfully integrate the film’s forest and sun background. Complementing the darker indigo pieces, the Nightwalker Denim Kimono Jacket and Kodama Denim Overall evoke the characters’ environments. Graphic tees and hoodies pay homage to the film’s characters and ideologies, mirroring the rhythmic juxtaposition between tranquility and action seen in the movie.

Completing the collection are Princess Mononoke inspired accessories, including a Western-American Levi’s® bandana adorned with San’s mystical red battle mask, the Ancient Forest Bucket Hat, and a San & Ashitaka Tote featuring both iconic characters. Two coin bags showcasing San’s mask and a Kodama face add a final touch to the collection.

Karyn Hillman, Chief Product Officer at Levi Strauss & Co., expressed delight in collaborating with Studio Ghibli to create this beautiful collection, honoring the enduring impact of Princess Mononoke.

The Levi’s® x Princess Mononoke collection will be available on Levi.in and at select storesMall of India & Select Citywalk (Delhi) and Brigade Road (Bengaluru) starting August 10.

About the Levi’s® brand : Levi’s® embodies classic American style and effortless cool, with its iconic jeans capturing the loyalty of people worldwide for generations. The brand continues to innovate and pioneer in the apparel industry, offering a wide range of leading jeanswear and accessories in over 110 countries, allowing individuals to express their personal style.

About Levi Strauss & Co. : Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. Its diverse portfolio, including Levi’s®, Dockers®, Signature by Levi Strauss & Co.™, Denizen®, and Beyond Yoga®, is available in more than 110 countries through various channels, including brand-dedicated stores and online sites.

About Studio Ghibli: Studio Ghibli, under the brilliance of visionary animation directors Hayao Miyazaki and Isao Takahata, has inspired filmmakers and audiences worldwide with beloved stories and breathtaking visuals for over 30 years. The studio’s timeless classics, such as My Neighbor Totoro and Spirited Away, have garnered international acclaim and numerous awards, including an Academy Award® for Best Animated Feature. Hayao Miyazaki’s exceptional artwork was honored with a special exhibit at the Academy Museum of Motion Pictures in 2021.

 

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