In a significant stride towards fortifying its global standing, Tommy Hilfiger has appointed Lea Rytz Goldman as the Global Brand President. This transformative move was unveiled in a LinkedIn post by the Women’s Wear Daily (WWD), the distinguished media of record for senior executives in the global fashion, retail, and beauty sectors.
Lea Rytz Goldman, the newly appointed Global Brand President, brings a wealth of experience from her current role as Managing Director of COS, where she led the revitalization and global growth of the brand operating in over 40 markets. Her 10-year tenure at Hennes & Mauritz (H&M) and subsequent leadership roles within the H&M Group demonstrate her prowess in brand growth, repositioning, and sustainable, profitable development.
In a statement, Stefan Larsson, CEO of PVH Corp., expressed confidence in Rytz Goldman’s ability to drive sustained, brand-accretive growth globally. The move is aligned with PVH Corp.’s overarching strategy to position Calvin Klein and Tommy Hilfiger as the most desirable lifestyle brands in the world.
Tommy Hilfiger, excited about the growth ahead, shared his vision for the brand’s future. He emphasized the importance of staying true to the brand’s core DNA while evolving for the future, a sentiment he believes Rytz Goldman embodies.
Lea Rytz Goldman, in response, expressed eagerness to work with the Tommy Hilfiger and PVH teams, citing the brand’s rich history and core values as inspirations for unlocking its full potential.
As Rytz Goldman takes the helm as Global Brand President, the fashion industry is poised for a new chapter in the evolution of the iconic Tommy Hilfiger brand, guided by a leader with a proven track record of brand desirability and sustainable growth. The move reflects not only the dynamic nature of the fashion industry but also PVH Corp.’s commitment to propelling its brands to new heights.
Established in 1985, Tommy Hilfiger has solidified its position as a premier designer lifestyle brand, embodying the contemporary American ethos with a focus on sustainability and inclusivity. Guided by the vision of its founder, Tommy Hilfiger, the brand has transformed into a platform that inspires and embraces diversity. As a subsidiary of PVH Corp. since 2010, Tommy Hilfiger proudly maintains a global footprint, boasting over 16,000 associates and an extensive retail network spanning more than 100 countries.
PVH Corp., the parent company of Tommy Hilfiger, is a global fashion giant connecting with consumers in over 40 countries. With iconic brands like Calvin Klein and Tommy Hilfiger under its umbrella, PVH Corp. has a rich history of driving fashion forward for good.
