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KKCL unveils KILLER’s transformation with AW’24 collection

Kewal Kiran Clothing Limited (KKCL) showcased the successful transition of its flagship brand, ‘KILLER,’ at an exclusive event for retailers across India. The event highlighted the brand’s transition from a denim-focused label to a dynamic youth fashion brand.

The unveiling featured the much-anticipated Autumn-Winter 2024 collection, boasting over 1000 products. Notably, approximately 75% of the collection comprised top-wear items, with nearly 20% dedicated to bottom-wear products. The remaining offerings included footwear, undergarments, and a variety of accessories.

Leveraging India’s largest indigenous manufacturing facility, KILLER’s AW’24 collection, themed ‘OPTIMISM,’ aims to provide a comprehensive fashion wardrobe solution for the contemporary and dynamic youth. The collection is set to be available across urban, tier 1, and tier 2 markets through 350 exclusive stores, over 1800 multi-brand outlets (MBOs), and 800 departmental stores.

“In recent years, we have emerged as a robust organization to take full advantage of the growth of the fashion market in India and leverage our strengths to penetrate fashion markets across the world. The overwhelming response to our flagship brand KILLER’s event today, is a moment of pride and satisfaction for me as the brand continues to enjoy as well as further gain its popularity among the Indian youth. And KILLER has now transformed into a complete youth fashion brand,” comments Mr. Hemant Jain, Joint Managing Director – Kewal Kiran Clothing Limited, on this development.

The collection, characterized by meticulous craftsmanship and innovation, showcases KILLER’s commitment to premium fabrics and cutting-edge design. Focusing on men’s designs, the collection embodies ‘Edgy’ and ‘Fashion Forward Looks.’ A trade show held at Taj Vivanta, Delhi on 20th February 2024 unveiled the innovative theme of ‘fusion of creativity and destruction.’ This theme was manifested through a denim art facade installation, symbolizing the brand’s approach to breaking down conventional boundaries to foster genuine innovation.

“This year will witness a lot of bold moves by KILLER. With an unwavering commitment, we are now directing all our energy towards refining and optimizing our flagship asset, KILLER, ensuring it attains peak performance and continues to set new benchmarks in the fashion industry. All our diverse customer touchpoints will reflect the new avatar of KILLER, thereby offering an enhanced brand experience while making it convenient for the consumers to obtain entire fashion looks,” adds Mr. Hemant Jain.

KILLER, as a premium fashion brand for men, is positioned as the first truly international Indian brand owned by KKCL. With a diverse product portfolio, including jeans, trousers, shirts, jackets, and various accessories, KILLER maintains a leadership position in the premium menswear segment. The brand’s rebellious designs cater to the youth and are available across exclusive brand outlets, K-Lounge, large-format stores, and multi-brand outlets, reflecting its commitment to evolving with changing times.

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