Global Luxury brand Jimmy Choo amps up its handbag offering with the introduction of the ‘ Varenne Avenue Collection’ in India.






Jimmy Choo is expanding on their Varenner Family of signature handbags with the introduction of the Avenue quilted collection, this Autumn 2022. Capturing the spirit of the Jimmy Choo muse’s glamorous world and evoking the cosmopolitan cities in which they live, work and holiday.

Commenting on this launch Sandra Choi, Creative Director  said, “Our new Avenue quilting pattern lends a graphic depth and richness that animates our signature Varenne’s personality.  The linear pattern draws inspiration from our urban habitat, the avenues we navigate daily dreaming with every step of arriving somewhere full of wonder.”  Sandra Choi, Creative Director

The Varenne Avenue handbag is dressed in the new matelassé pattern is finished with statement gold hardware and topped off with the hallmark bevelled JC monogram. Available in a colour palette of playful pink, gold, burgundy, and black.

According to the release, the Varenne Avenue family will highlight the skill of Jimmy Choo’s expert artisans and the brand’s unwavering commitment to quality and craftsmanship with each piece crafted in Italy. The bags will comprise of square quad, shoulder and clutch with gold and leather chain strap as well as the pouch clutch and small leather goods.

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