New Delhi: Fragrance brand ITC Engage has launched its first gender-free fragrance. With this launch, the brand aims to transcend gender boundaries to celebrate inclusive grooming.
The fragrance is inspired by the blue skies and open spaces and matches the free soul sensibilities of individuals. It has notes that include both masculine and feminine elements. It is a composition of sparkling citrus and crisp aromatic spicy notes blended with smooth amber and woods.
Along with this, the brand also expands its original premium Eau de Parfum fragrance range with the addition of four new fragrances that include distinct scents for day and night. These fragrances are a perfect blend of light scents with woody, vanilla, and rose notes.
“With One Soul, ITC Engage takes a step forward to make grooming more inclusive and transcends traditional gender norms to introduce its first gender-free fragrance. With the launch of this range, it is our endeavour to bring fragrances of international quality and standards to consumers at Indian prices,” Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited said.
The new Engage Eau de Parfum range including One Soul is available on Amazon, Nykaa, ITC E-store, Flipkart, Purplle, and leading offline stores at Rs 599 for 100ml.