Insight Cosmetics, a leading colour cosmetics manufacturing company in India, has announced that it is India’s first toxic-free brand.
Founded in 2012 and headquartered in Lower Parel, Mumbai, Insight Cosmetics has undergone rigorous scanning and inspection processes to ensure that each ingredient in its products adheres to the European regulation of cosmetics for toxicity and safety.
The brand, which offers a range of cosmetic products that are toxic-free, cruelty-free, vegan, and dermatologically approved, has been certified by Bureau Veritas. The “Safe Cert” certification guarantees that all Insight Cosmetics products are free from toxic substances and safe to be used on human skin.
The certification validates its commitment to providing safe and reliable cosmetic products to its customers. It has also reinforced the brand’s position as reliable and responsible, a company which is tirelessly working towards revolutionizing the cosmetics landscape in India.
“With our certification as India’s first toxic-free brand by Bureau Veritas, we have reached a significant milestone in our journey towards creating a safer and more trustworthy cosmetics industry in the country,” says Mihir Jain, Sales and Marketing Director of Insight Cosmetics. “We believe that every individual deserves access to cosmetics that are not only beautiful but also free from harmful toxins. This achievement reinforces our vision to provide every person in India with a safe range of cosmetics.”
“This meticulous analysis has affirmed that all Insight Cosmetics ingredients and manufacturing premises comply with the stringent standards of Cosmetics Quality Management Analysis,” he adds.
Insight Cosmetics has rapidly evolved into a revolutionary brand, offering over 350 SKUs, including nail polish, lipstick, mascara, eyeliners, eyeshadows, foundations, concealers, lip gloss, and makeup brushes, among others.
A dedicated team of chemists ensures that quality and safety are the top priorities for every formulation, making sure all products align with the highest international manufacturing standards.
“We firmly believe that beauty gives people confidence, courage, and joy. Our mission is to empower every person in India with the power of beauty,” says Jain. “Through our unwavering commitment to quality, safety, and continuous innovation, we aim to make Insight Cosmetics the go-to brand for safe and beautiful cosmetics.”
Insight Cosmetics has expanded its distribution network to 20 states and established a presence in 18,000 retail and novelty stores across India.
The brand has also successfully launched on multiple online platforms and plans to further enhance availability by introducing its own application for a seamless makeup buying experience.