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HRX launches MetaFlash 2.0; a collection that elevates running performance and comfort

Mumbai, September 2023 – HRX, India’s first homegrown fitness brand, is thrilled to announce the launch of its latest innovation, the MetaFlash 2.0 – an upgraded and improved version of the highly acclaimed MetaFlash 1.0. Designed and manufactured in India, the MetaFlash 2.0 sets new benchmarks in running footwear, combining advanced technology, exceptional performance and enhanced comfort.

The MetaFlash 2.0 is the result of HRX’s commitment to pushing boundaries and delivering superior products to fitness enthusiasts, especially runners. This revolutionary running shoe is conceptualized to provide runners with an unparalleled experience, allowing them to achieve good form, stride and cadence measures while helping them enhance performance.

MetaFlash 2.0 is engineered to provide runners with superior cushioning and flexibility. The heel drop provided in Metaflash 2.0 makes it a good starting point for runners to induct themselves into the running regimen, Metaflash 2.0 comes with a Supersoft Rubberized Mid-sole which ensures responsive cushioning that absorbs impact and minimizes joint stress, promoting a more comfortable and efficient run.

The High Abrasion Thermoplastic Rubber Sole also guarantees durability and grip, making it suitable for various terrains and weather conditions. This advanced sole material enhances stability and traction, empowering runners to conquer any challenge.

MetaFlash 2.0 offers an upgraded level of comfort compared to its predecessor. The shoe’s design and materials are carefully selected to ensure a snug fit that adapts to the runner’s foot shape, reducing discomfort during prolonged use. HRX is proud to contribute to the ‘Make in India’ initiative with MetaFlash 2.0; a range is meticulously crafted by skilled Indian artisans who prioritize quality and precision in every detail.

On the launch of MetaFlash 2.0, Pallavi Barman, Business Head and Fitness Ambassador of HRX, said, “HRX is excited to partner with Flipkart, India’s leading online marketplace, for the exclusive launch of MetaFlash 2.0. This collaboration ensures that running enthusiasts nationwide have easy access to the cutting-edge technology and performance-enhancing features of the MetaFlash 2.0. Being a runner myself, I understand the need and gap that exist when it comes to good and solicited running shoes and Metaflash fits in just right. The MetaFlash 2.0 is a testimony to HRX’s commitment to providing good technology, comfort, and performance to our everyday athletes.”

Availability: WWW.FLIPKART.COM

About HRX:

HRX, founded in 2013 by Hrithik Roshan and Exceed Entertainment, is a platform for bringing like-minded people together to believe in the philosophy of becoming the best version of themselves, empowering a billion people to ‘be their own hero’. HRX aims to revolutionize the fitness scenario in India, by creating products that provide value for money and are a high-quality alternative to international brands with its lines of sportswear and fitness accessories. The name represents the X-factor, signifying one to push oneself towards the path of excellence to achieve the best outcome possible.

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