Saif Ali Khan’s House of Pataudi (HoP) has unveiled its first store in Bengaluru’s Phoenix Market City.

The store is spread across 1500 sqft, and the outlet has been designed in collaboration with Studio 9491, giving consumers an immersive shopping experience.

Saif Ali Khan commenting on the initiation of the launch, said, “This is an important milestone in ‘House of Pataudi’s’ journey so far as we begin a new chapter with our store launch. I am extremely delighted to witness the brand’s growth thus far and proud of its achievements. Our patrons are in for a treat with some exquisite designs this upcoming season. I urge everyone with a penchant for ethnic wear to visit us at Phoenix Market City in Bengaluru and subsequently in some of the other cities where we are coming up next.”

Talking about House of Pataudi’s store launch, Manohar Kamath, CXO and Chief – Myntra Fashion Brands, Myntra, said, “As one of the leading Indian wear brands on the platform, House of Pataudi has been synonymous with all things magnificent and opulent. The brand’s exquisite designs and intricate craftwork continue to gain popularity amongst our shoppers. It has been a heartening experience to witness the evolution of the brand as it explores multiple facets of the customer shopping journey.’’

Speaking about the launch, Afsar Zaidi, Founder and Enabler, Exceed Entertainment, said, “People’s love and admiration for House of Pataudi over the past 3 years has been a tremendous source of energy for us. It is a testament to the classic ethnic fashion style which has been part of our Indian culture. The Indian heritage, tradition and ethnic fashion statement is what our brand propagates and the styles, cuts, designs are all what have been part of our country for centuries. It is humbling to see this milestone taking shape at such an early stage in our brand’s journey. We are certain that this will serve as a channel for shoppers to sample the unique collection besides getting a chance to feel the Pataudi legacy. We will continue to look at growing our experiential presence in new cities and towns for our discerning audience to experience the opulence of the Pataudi heritage.”

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