ABOUT 

Dilip Kapur began Hidesign in 1978 as a hobby. With a PhD in international affairs, no design background, the brand and the products were an expression of his belief in natural, sustainable materials and clean simple designs.

With its handcrafted look and unorthodox designs, the bags were radically different from anything available in Europe and the USA at the time. Hidesign was quickly adopted by alternative fashion stores in London, San Francisco and Melbourne. Now widely accepted in over 25 countries as a leader in the development of sustainable and innovative leather fashion.

BRAND JOURNEY

2019

New format stores at key cities offer customization and personalised services for ultimate luxury of owning a piece like no other.

2019

2018

A collaboration with Bollywood actress & activist kalki koechlin to c0-design a special collection to mark our 40th year.

2018

2016

Dilip kapur, first heard of E.I. leathers in the US, on his return to India, with the growth of Hidesign, he continued his quest to revive this centuries old craft. After much research and experimenting, the fully veg-tanned east india collection is launched.

2016

2015

Hidesign increases its leather offering through category expansion into footwear with a focus on quality 7 comfort through leather lined shoes. Solid brass barrel pens and leather bound note books added to hidesign’s gift range.

2015

2014

Hidesign relaunches some its earliest styles to commemorate 35 years with the icon collection. A leather-bound, coffee table illustrates the heritage of the brand is launched along with a travelling exhibition inspired by the book.

2014

2013

Hidesign increase its leather offering through category expansion into footwear bound note books added to hidesign’s gift range.

2013

2010

Hidesign opens its four-story flagship store at the heart of Pondicherry. Museum pieces juxtaposed with high fashion accessories tell the story of the brand along with a café on the top most floor.

2010

2004

Hidesign introduces Alberto Ciaschini of milan as its lead designer. Our multi-culture design team continues to expand on the hidesign signature look – creating classic styles with a contemporary edge.

2004

2001

Marks the launch of our award winning campaign both in Europe and india

2001

1999

Hidesign enthusiastically launches in India! Hidesign’s annual fashion shows to launch the new collection are a “social event”

1999

1998

The emerging markets of Malaysia, south Africa and china become a major growth area for hidesign

1998

1997

Hidesign opens its first exclusive international store in Moscow.

1997

1992

Accessory magazine UK chooses hidesign’s “boxy Bag” as accessory of the year. Princess diana awards Hidesign this prestigious prize.

1992

1990

Hidesign’s first atelier is an expression of the brand’s values – craftsmanship, innovation & sustainability. A lush garden of ponds, burnt brick architecture by Ray Meeker and work stations that encourage interactions rather than line production.

1990

1985

John Lewis in UK is the first department store to carry the full line of hidesign leather goods that now includes handbags and wallets, as well as weekend, toiletry and computer bags.

1985

1984

Commitment to craftsmanship & ecology leads to the development of their new solid brass buckles – no more zinc alloy electroplated buckles. Hidesign goes back to the traditional skills of making bronze statues to sand cast solid brass buckles

1984

1982

Hidesign starts in UK and fast fashion becomes a counter culture icon in the independent stores.

1982

1971

Hidesign begins with a two-person artisan workshop. The first markets are small alternatives shops in Australia and the United states reflecting the brand’s rebellion against uniformity and mass production.

1971

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