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Good Indian, a new sustainable athleisure brand, enters the market

Entrepreneurs Rushad Wadia and Avneesh Gadgil have launched Good Indian, a new athleisure and essential wear label for men and women, said the brand in a press release. The new label retails from its dedicated e-commerce marketplace.

“The sportswear and essential wear market in India is growing exponentially post-pandemic. With Good Indian we celebrate living an active lifestyle, making it fashion-forward. Driven by consumer preferences for sustainability, and premium quality with value for money, we make luxury affordable to reach a wider audience,” said Gadgil, co-founder of Good Indian.

Good Indian offers a unisex selection of joggers, hoodies, plain tees, tank tops, sports bras, gym shorts, and leggings. Designed as functional activewear, the collection can be worn for sports including cross-fit, martial arts, gym, and calisthenics among others, release added.

The brand has initiated an association with Ugaoo, a D2C (direct-to-consumer) urban gardening brand to show its commitment to sustainability by adding a pouch of spinach seeds in every delivery package.

“Sustainability is not merely a buzzword, we want to make our activewear clothing impactful. Our collection is made with recycled polyester, which is lightweight and breathable and we use sustainable cotton to provide that extra comfort necessary during exercise. With a focus on active lifestyles, our performance wear and essential wear complement each other perfectly,” Wadia, co-founder of Good Indian said.

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