Famous for compiling comprehensive forecasts that are laid out clearly and systematically, making them ‘go to’ for fashion community, Trend Council’s analysis is synthesized into key reports identifying items by product category that guide the design process and buying strategies for seasons ahead…
Trend Council presents its forecasts on the emerging fashion trends that will impact global fashion in the immediate future. The company prides itself on being an affordable design tool for designers, buyers, textile companies and manufacturers. Their researchers are a part of the industry, who well understand the pitfalls. The company offers comprehensive color analysis, runway analysis, key item analysis as well as Long Term and Seasonal forecasting. They have long been partner consultants for major retailers around the globe supporting them with market research, import direction and color and product flows.
Famous for compiling comprehensive forecasts that are laid out clearly and systematically, making them ‘go to’ for fashion community, Trend Council focuses on the ladies, juniors, men, younger men and active markets for their forecasting. Their analysis is synthesized into key reports identifying items by product category that guide the design process and buying strategies for seasons ahead.
Long Term Forecasting
The forecasting firm offers a clear and concise analysis of emerging trends that will shape the long-term design projects of their clients. It synthesizes global, lifestyle, social and cultural trends to guide in understanding what will shape fashion businesses 12 to 18 months in advance.
The following pages present the forecasted key trends – the handcrafted feel, tropical florals, denim, patchwork and even naïve embroidery… designs that are must haves this season.
SOUTH PACIFIC SS20
South Pacific denim has an inherent hand crafted feel with a focus beaded birds, intricate embroidery and pick stitch detail. Pattern emerges with tropical florals re-imagined in indigo jacquard and bleached block printing techniques.
MODERN AMISH SS20
Denim is raw indigo, rigid and dark as well is weathered and sun bleached on the clothes line. Grey and indigo linen are also introduced and striped tonally. Pleated, patchwork, quilting and naive embroidery are all key.
NAGEL SS20
Denim has a childlike feel with multicolor studs, provocative placement embroidery, diamanté and chains as well as all over indigo sequin.
MALIBU SS20
Denim stays in a medium bleach with updates coming with sexy cut outs on front and back pockets, hi low hems, mixed media fabric patching and 3-D flower applications.
SOUTH PACIFIC SS20
South Pacific denim has an inherent hand crafted feel with a focus on tie dye, dip dye and hand pick stitch texture. Pattern emerges with tropical florals re-imagined in indigo tones, awning stripes and Japanese indigo kimono pattern.
MODERN AMISH SS20
Denim is raw indigo, rigid and dark as well is weathered and sun bleached on the clothes line. Indigo gingham and stripes are also introduced tonally. Textures come in the form of herringbone and dobby patterns.
ATLANTIC CITY SS20
Denim goes old school with raw indigo with selvage seems, uncut cord, indigo knitwear and overdyed railroad stripes.
MALIBU SS20
Denim plays with blocking mixed media with athletic mesh or blocking shades of denim. Vintage washes as well as super bleached are key finishes.
SOUTH PACIFIC
Tropical trends continue to be strong for Spring Summer 2020. This season we have a more vintage expression in the South Pacific. French Polynesia, Micronesia and Malaysia comprising thousands of tiny islands with endless indigenous tribes with a variety of art forms. Our research also focuses on Paul Gaugin’s famous paintings done in Tahiti in the 1890’s. Silhouette captures the Tiki fad that was so popular in the 1950’s with the iconic Hawaiian shirt, high waisted bikini and patterned capri key items.
O’Keeffe
Southwest Indian and Cowboy trends shift this season into something more sophisticated, looking at the life and style of great American artist Georgia O’Keeffe. Her Dutch Irish upbringing and love an influence of New Mexico combined into a simple masculine silhouette with feminine accents that made her a style icon. Clothing has a uniform or monastery quality with proportions and accessories making the look extraordinary.
URA-HARAJUKU
Our fascination with Harajuku as the center of Japanese and youth fashion goes on for many years now. It is inevitable that we see new pockets of influences happening on the outskirts, this area known as Url-Harajuku. We’ve combined the traditional Harajuku technicolor babydoll with the rougher outskirts to develop a new hybrid tribe.
MALIBU
We see an overwhelming wave of 1970’s inspired California surfer influences bubbling up this season. Inspiration and research turns to 70’s beach brands like OP and Hang Ten as well as thrift store board short and Hawaiian tropical shirt finds. The twist that makes this trend new again is integrating more modern day hi-tech materials into old time surf silhouettes.
SOUTH PACIFIC
Tropical trends continue to be strong for Spring Summer 2020. This season we have a more vintage expression in the South Pacific. French Polynesia, Micronesia and Malaysia comprising thousands of tiny islands with endless indigenous tribes with a variety of art forms. Our research also focuses on Paul Gaugin’s famous paintings done in Tahiti in the 1890’s. Silhouette captures the Tiki fad that was so popular in the 1950’s with the iconic Hawaiian shirt the key item.
MODERN AMISH
With the World spinning out of control we find a more universal look into the simple life of the Amish culture. No longer a Quaker affair we find a commune of all cultures embracing this concept of purity and peace of mind in taking care of ones self by manufacturing in your own backyard. The thought of giving up social media and outside stimulus that infiltrates us every second becomes an aspiration.
ATLANTIC CITY
Young mens retro trends find us in Atlantic City this season capturing that seaside nautical element, mixed with a retro carney vibe and a dose of rockabilly for good measure. The juxtaposition serves up a polished, edgy new spin on hipster this season.
MALIBU
We see an overwhelming wave of 1970’s inspired California surfer influences bubbling up this season. Inspiration and research turns to 70’s beach brands like OP and Hang Ten as well as thrift store board short and Hawaiian tropical shirt finds. The twist that makes this trend new again is integrating more modern day hi-tech materials into old time surf silhouettes.
