Saturday, September 23, 2023
Saturday, September 23, 2023


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Fashion brand Beyoung turns profitable; clocks Rs 150 cr in 5 years

Successfully expanding its reach by delivering up to 25,000 pin codes across India, Beyoung is committed to providing affordable fashion offerings to its customers. Bringing employment to non-metro cities, they are also planning to open 100+ offline stores by 2023.

Beyoung has defied expectations and established itself as a formidable force in the fast-fashion landscape by clocking a staggering revenue of 150 Cr within just 5 years of inception. Having raised a funding of Rs 40 crore, their monthly recurring revenue has grown 3x and the company aims to touch Rs 500 crore in ARR by 2026. They have also successfully expanded their reach to 25,000 pin codes by delivering trendy and high-quality fashion offerings to customers across India and making fashionable clothing accessible to all.

Beyoung’s disruptive approach extends beyond its online presence as they are now set to open 100+ offline stores by 2023. This expansion into tier II and III cities will not only bring employment opportunities to non-metro areas but also create a positive impact on local communities by fuelling economic growth. With its offline stores, Beyoung is also allowing customers to experience the firsthand quality and affordability that defines the brand.

One of the key features of Beyoung is that it is the first in the industry to provide its customers with a feature that allows them to customize their own combo by selecting multiple sizes and colors/prints of a single product. Along with this, they have also introduced its innovative “Shop the Look” feature that takes convenience and personalization to new heights by offering complete outfit sets that are curated for different occasions. Instead of browsing through multiple categories and individual items, one can simply select a look that suits their style and preferences.

Recognizing that fashion should never be limited by budget, Beyoung has a diverse range of products, including t-shirts, shirts, kurtis, hoodies, and more. With pocket-friendly prices that cater to all genders across all age groups, Beyoung has become a game-changer, democratizing fashion and making it accessible to everyone. By consistently updating its collection with the latest designs and trends, Beyoung ensures that every customer can stay fashion-forward and express their unique style effortlessly.

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