As Ace designer Ridhi Mehra completes her 10 years in the fashion industry, she launches her upcoming AW’22 collection for the world and shares her take on the luxury fashion market.



Affordable luxury is the holy grail for shoppers seeking finesse at the finest price. It is a segment in the ever-evolving fashion market that has opened vistas for consumers and creators alike to focus solely on quality without burning a hole in their pockets. The consumer is intelligent, conscious, and sensible today which is why a concept like Affordable Luxury is relevant. Investing in affordable luxury is the same as investing in luxury but with the benefit of reasonable pricing, impressive quality, and long-lasting durable products which in turn helps towards being sustainable.’

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