Company – Clovia
Launch year
– 2015
Co. Founder & CEO – Suman Chowdhury
Products – Lingerie and innerwear
Number of stores – 31
Category – Womenswear



Clovia is India’s premier direct-to-consumer lifestyle and personal care brand for the urban millennial woman. The company designs, manufactures and sells a host of products including premium lingerie, nightwear, loungewear, activewear, shapewear, swimwear, and personal care products. The brand was launched by industry veterans Pankaj Vermani, Neha Kant, and  Suman Chowdhury in 2015. Clovia sells through multiple channels including its exclusive online store, Android & iOS Apps, all major online marketplaces, a network of its exclusive retail stores across India, and also through most of the premium large formats in the country. Almost 60% of Clovia business comes through its owned channels, having served over 3Mn customers on the same. The company’s proprietary technology stack ensures it has one of the most efficient supply chains in the country. Clovia is backed by a host of reputed Indian and international VC and PE firms.


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