Saturday, September 23, 2023
Saturday, September 23, 2023


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Cheemo by Metro Brands Ltd unveils new campaign

Cheemo Launches New Collection with ‘Choose India, Choose Cheemo’ campaign; celebrates India’s rich heritage through handicraft artisans 

Singer Lisa Mishra stars in the latest campaign as Cheemo unveils its new collection of statement leather bags in bold colours 

National, August 2023: Cheemo, a brand for premium handbags and ethnic accessories takes immense pride in embracing the diversity of the entire nation. Inspired by the rich heritage and emotions that resonate throughout India, Cheemo is launching a bold and exquisite leather collection with international silhouettes just in time for the festive season. Crafted with precision, this exquisite collection comes alive with beautiful bold colors, perfect for elevating your elegant evening looks and making a style statement.

The collection combines international design influences with the timeless charm of leather craftsmanship by Indian craftsmen. Available in vibrant colours, the range of footwear and handbags is not only fashion-forward but is also a true testament to Cheemo’s commitment to quality and innovation.

Taking pride in Indian roots, the collection embraces the diversity of the country and is not only inspired by one particular region but takes inspiration from the unique handicraft techniques across the country. What sets Cheemo apart is the essence of love infused into each creation by talented Indian handicraft artisans. Their skillful craftsmanship weaves unique designs, creating a product made with love.

This month, as Cheemo launches its first collection in leather with an international silhouette of scales, the campaign is fronted by Singer Lisa Mishra as she dons statement bags from this new collection. Available in three beautiful & bold colours- dark red, navy blue and jungle green, the deep leather colour palette is juxtaposed with gold hardware including hand straps, chains and zips with collections of charms that adds a touch of sparkle and shine to the bags.

Mumtaz Jaffer, Lead – Cheemo, Metro Brands Limited, “Since 1978, Cheemo has epitomized the renaissance of haute couture, weaving aspirations into handbags, footwear, and premium ethnic accessories. Indian culture has always inspired me to infuse handicrafts with vibrant energy. We’ve not only harnessed the essence of tradition and innovation but also ignited a radiant transformation among artisans – those visionary creators who infuse each masterpiece with unwavering passion. Our collections transcend mere fashion; they stand as an ode to the heart of Indian handicrafts, crafting designs into exquisite accessories for the discerning soul. With every creation, we not only grace the world but also amplify the resounding voices of artisans – stitching dreams, forging an enduring legacy of empowerment that resonates with boundless impact.”

Deepika Deepti, Sr. VP – Marketing, Metro Brands Limited said, “At Cheemo, we’ve always believed in empowering the skilled hands that breathe life into our creations. This festive season, we proudly present an exquisite and regal collection of kundan and leather accessories that pays homage to the rich heritage and emotions that resonate throughout India, while celebrating the indomitable spirit of our artisans. With international silhouettes serving as a canvas, each piece is meticulously crafted with love and dedication, reflecting the artistry passed down through generations.”

Experience the best of Indian craftsmanship and contemporary designs as you choose from a variety of accessories and make your style shine with every step you take.

Available at: Metro Shoes, Mochi stores across India and

Price range: Starting from Rs 1200/-

Campaign link –

About Cheemo:

Cheemo, from the house of Metro Brands Limited, is a haute couture brand for ethnic handbags and matching footwear, especially handcrafted. Keeping its vision alive, through generations of specially chosen and trained Indian artisans, Cheemo creates bags and footwear that are not just trendy but each an exclusive piece of art.

About Metro Brands Limited:

Metro Brands is one of the largest Indian footwear specialty retailers in the market. The Company opened its first store under the Metro brand in Mumbai in 1955 and has since evolved into a one-stop shop for all footwear needs, by retailing a wide range of branded products for the entire family including men, women, unisex and kids, and for every occasion including casual and formal events.

In addition to men’s, women’s, and kid’s footwear, it also has a wide range of handbags, belts, wallets, etc. Metro Brands retail footwear under its own brands of Metro, Mochi, Walkway, Da Vinchi and J. Fontini, as well as certain third-party brands such as Crocs, Fitflop, Fila, Skechers, Clarks, Puma and Adidas which complement its in-house brands. The Metro footwear range is specially curated based on regional sensitivity to cater to the needs of different regions. As of June 30, 2023, the Company operated 766 Stores across 182 cities spread across 31 states and union territories in India

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