~The new store is located at Lulu Mall in Bengaluru and offers a 2,300 sq. ft. space where consumers can explore the latest trends in men’s casual wear~
French menswear brand Celio has launched its latest store in Lulu Mall, Bengaluru. The company announced in a press release that they are set to make a striking and unparalleled statement with the latest store; which will embody an extensive array of premium French fashion.
The brand is known to have a strong retail footprint across the country and its newest store becomes the 8th one in Bengaluru alone. With this launch, the French label now stands to have a total of 60 stores across India.
With a natural flair for elegance coupled with a mastery of contemporary streetwear, Celio’s latest store is primed to provide the epitome of men’s fashion.
The new store offers a 2,300 sq. ft. space where consumers can explore the latest trends in men’s casual wear; embracing the best of French fashion for the upcoming autumn-winter season. The space showcases a wide range of denim, stylish jackets, polos, colorful tie-dyes, winter shirts, and flannel-over shirts.
On the launch of their latest store, Satyen Momaya, CEO of Celio India said, “Our brand has received great love and acceptance among the fashionable shoppers of Bengaluru in the past. We’re excited to unveil our new store in Bengaluru featuring Celio’s latest Autumn Winter ’23 Collection, where style meets innovation. The new space is our latest new concept store in Bengaluru promising to be yet another venue for our Bengaluru shoppers to experience the best of French fashion and embrace stylish and comfortable attire that captures the essence of contemporary fashion trends.”
Recently, the brand had also announced its entry into the Metaverse with its collection created in partnership with Mumbai-based rapper Emiway Bantai. The collection, named Celio X Emiway Bantai, was a fusion of streetwear and urban fashion, showcasing trendy designs and unique graphics inspired by the brand’s style and Emiway’s artistic vision. This collection is available exclusively in the Metaverse, allowing fans and customers to explore and purchase the collection within the digital realm.
Founded by Marc Grosman and Laurent Grosman in France over 30 years ago, Celio is present across 1,100 stores in 50 countries. The brand entered India over a decade ago in partnership with Future Group. It plans to increase its sourcing from India by five times from 4% at present to 20% over the next two years.
~With inputs from Karan Nangia for IMAGES Business of Fashion