WHICH DENIM KEY PIECE WILL YOU MAKE ATTRACTIVE FOR YOUR CUSTOMER IN SUMMER 2015? HERE THE DESIGNERS GIVE US A SNEAK PREVIEW OF THEIR FAVORITES.

Umbero Vendramin, Nine in the morning “One of the most important trends for denim concerning the cut is a denim in ’80s style, it’s a revised edition of the boyfriend but much more feminine.”

Josy Liebtrau, H.I.S.
“Denim shirts in light and dyed washings are one of the key trends for summer 2015.”

Pepe Jeans, design team “The jean has a super high elastic content which will suck in the body with zero growth. The trend continues with a slimmer silhouette and especially tapered fits with a shorter inseam.”

Edwin de Rooij, PME Legend

“We see a growing trend in jog denim both in jeans, denim jackets and denim shirts. Jog denim is the most obvious example of a trend for comfort in clothes in general and also in denim.”

Rebekka Bach, G-Star

“High rise for both a mature and modern girl– and finally ultra high rise for the hip young consumer are one of the key pieces for spring/ ‚summer 2015.“

THE RIGHT STUFF
IDEALLY, THE RETAILER WHO PRESENTS THE BEST DENIM PIECES SHOULDN’T WORRY ABOUT HIS BUSINESS. FIND MORE DENIM KEY PIECES HERE!

Patrick Stupp, Rich & Royal

“A new key piece highlight for spring/ summer 2015 will be the denim dungaree.”

Davide Mateazzi, Wrangler
“One highlight fit in the collection is our new slim fit Bostin for guys; it’s a slim fitting version of our new bestselling fit, Greensboro.”

Johannes Hochgreve, Timezone
“For pants key items are newly developed 3D shaped shorts in denim, definitely with elasthane for mens. Besides styling, true comfort becomes a key fact.”

Åsa Göransson, Freeman T. Porter “Compared to the last seasons, there will be even more destroyed denim looks. Next to extreme washings, this is a strong trend for s/s 2015.”

FIGHT CLUB

DESTROYED DENIMS WILL ALSO PLAY A KEY ROLE IN SUMMER 2015–ESPECIALLY AROUND THE KNEE AREA. IN ADDITION, PATCHES, EXTENSIVE PRINTS AND ZIPPER DETAILS ON DENIM ARE ALSO IMPORTANT IMPULSES.

Serdar Mazmanoglu, Mavi

“Important trends are skinny jeans, jeans with zipper details, as well as high waist super skinny fits with eye- catching details on the knees.”

THE GREAT WHITE HYPE
ACCORDING TO THE DESIGNERS WHITE DENIM WILL EXPERIENCE A MAJOR COMEBACK IN 2015. LET’S SEE IF THE CUSTOMER PICKS THIS TREND UP…

Only & Sons, design team

“We see white jeans as one of the main colors of the next season. They will be clean and fresh looking, regardless of the style.”

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