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Bollywood star Sonakshi Sinha’s nail brand Soezi unveils first offline store

Bollywood actress Sonakshi Sinha’s venture into the beauty industry, Soezi, marked a milestone with the inauguration of its inaugural brick-and-mortar establishment in Pune. Co-founded by Sonakshi Sinha and Srishti Raai, Soezi’s offline presence was unveiled amidst much fanfare at the Seasons Mall in Hadapsar.

The grand opening event served as a convergence point for notable lifestyle influencers and prominent figures within Pune, all gathering to commemorate the marriage of convenience and elegance that Soezi epitomizes in the realm of nail aesthetics.

“While building a solid brand involves navigating ebbs and lows, we remain committed to the journey. Remember, the process may never be ‘EZI,’ but our approach can certainly be,” Srishti Raai, co-founder, Soezi said in a LinkedIn post.

At the heart of Soezi’s offering lies its expansive array of press-on nail tips – a collection of 24 universally sized options meticulously crafted to cater to various nail beds, available in a rich spectrum of colors and designs.

These press-on nails are the result of skilled craftsmanship by Indian artisans, employing premium-grade gel polish for a luxurious finish. Designed for effortless application and removal, they epitomize convenience without compromising on style, according to the brand.

Soezi, initially launched online in 2022 through Amazon, has ambitious expansion plans, with the unveiling of more such retail kiosks on the horizon, as stated in the official release.

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