In a significant stride towards fostering conscious consumerism, Saritoria, the global hub for South Asian luxury pre-loved fashion, announces a collaboration with Bollywood actress Bhumi Pednekar. Renowned for her distinctive style and unwavering commitment to sustainability, Bhumi Pednekar’s partnership with Saritoria aims to redefine the fashion landscape by encouraging eco-friendly choices and promoting the reloving and re-wearing of clothes.
Saritoria, founded by Shehlina Soomro, is at the forefront of a preloved revolution in South Asian luxury couture. The platform champions sustainability, empowering individuals worldwide to adopt a fashion-forward approach aligned with ethical and eco-conscious values. By breathing new life into pre-loved clothing, Saritoria advocates for a balance between style and environmental responsibility.
The collaboration with Bhumi Pednekar marks a crucial step in initiating conversations about the environmental impact of fashion. Through this partnership, Bhumi not only provides the public access to her curated wardrobe but also underscores the importance of conscious consumerism.
“At Saritoria, we have great respect for Bhumi’s ethos of sustainability and her work as a UN ambassador. We are incredibly excited to work with someone whose ethos is so closely aligned with our own. Saritoria was created to build a change in consumer behavior for the long-term health of consumers and the planet,” Shehlina Soomro, Founder, Saritoria said.
Bhumi added, “Joining forces with Saritoria for a wardrobe cleanse resonates profoundly with me. This collaboration not only offers a sustainable outlet for my fashion choices but also encourages a broader conversation about the importance of conscious consumerism and the positive impact of embracing pre-loved fashion.”
The Bhumi X Saritoria closet sale features an exclusive collection curated by Bhumi, showcasing preloved luxury brands including David Koma, Michael Kors, Coach, and more. Each piece, selected by Bhumi, is in pristine condition and will be available at a substantial markdown from its retail value. The collection, along with other listed products, will be accessible on the Saritoria app.
Established in 2020, Saritoria is an online platform for the resale of South Asian fashion. Founded by Shehlina Soomro, Saritoria integrates fashion, technology, and sustainability. Embracing a preloved model, Saritoria celebrates the rich cultural heritage, exquisite craftsmanship, and impeccable fit of South Asian luxury couture, offering these pieces a second life.
