Aurelia, an ethnic wear brand by TCNS Clothing and Co., recently launched their exclusive festive wear collection under their ongoing campaign ‘Be Compliment Ready’ Bollywood actress and brand ambassador Alia Bhatt. Aurelia also released three series based videos to showcase their thought and idea behind their new collection.
The video captures vivacious personality of Alia and the signature styling of brand Aurelia, making these videos relatable. Their product range will include Fairy Kurtas, Choker Drape Set and Insta Saree reflecting ‘style’ with ‘comfort’. The video will show how a regular girl is caught in unaware situations yet gets complimented.
Talking about the campaign, Anant Daga, Managing Director – TCNS Clothing Co. Ltd. said, “Our latest festive campaign with Alia highlights our new product innovations through a series of exciting and fun videos. The campaign aims to inspire women to be festive ready and celebrate the festivities with aplomb. Aurelia stands for the fashion choices of the new age women looking for effortless styling at work as well as home.”
Applauding the concept of the campaign, the award-winning actress, Alia Bhatt said, “It is always a pleasure working with the brand and shooting for a campaign that has a strong communication for women. Be Compliment Ready, a concept that encourages women to embrace their beautiful selves along with the collection that adds to their confidence. It is a thought that I strongly believe in, you are beautiful inside-out! On that note, be festive-ready and let the celebrations begin!
Aurelia’s Festive’22 collection brings specially curated collection with a wide range of interesting designs and colours for festive wear. The collection includes sets for those who want to be festive ready and also stand out from others. The collection is perfectly suited for any women who is looking for comfort and elegance, paired with a festive vibe. The entire collection brings sharpness to the overall look in a contemporary style.