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Aurelia launches new festive 2023 collection through a lively video campaign

New Delhi, 31st August, 2023: Aurelia, a leading contemporary ethnic wear brand, is all set to redefine festive fashion with its vibrant Festive 2023 Collection. The campaign has been named – ‘Jab Tayyar Tab Tyohaar’.

In the vibrant tapestry of Indian culture, festivities and celebrations are woven as essential elements that define the spirit of being an Indian. As the festive season approaches, Aurelia, the renowned fashion brand, captures this sentiment with an exceptional collection that embodies the essence of celebrations. The act of adorning oneself for festivities holds a special place in a woman’s heart, and Indian ensembles elevate this ritual to a whole new level.

Aurelia’s festive range is a curated masterpiece where each item has been meticulously crafted to resonate with the celebratory atmosphere; creating an immersive experience where attire becomes a symbol of happiness.

The heart of this celebration is embodied in Aurelia’s latest campaign, “Jab Tayyar Tab Tyohaar.” This campaign harmoniously complements the exuberance of the collection, which is brought to life through a lively DVC featuring the talented OTT star, Shreya Chaudhary. Rooted in the insight that dressing up is an intrinsic part of the festivities, the campaign encapsulates an emotion universally experienced by women. It underscores the dedication with which women choose their ensembles, ensuring that every detail is harmoniously aligned, from clothing to accessories.

This season Aurelia offers something for every celebration, from Pujo pandal hopping to Diwali parties as well as the big fat Indian weddings.

Anant Daga, Managing Director – TCNS Clothing Co. Ltd. said, “Aurelia offers a beautiful blend of traditional Indian aesthetics and contemporary silhouettes for our customers. This season, the brand has focused on premiumization of occasion-wear while innovating newer styles and silhouettes within the Indian wear space catering to the requirements of festive fashion. The new range is beautifully highlighted in our festive campaign featuring leading OTT star Shreya Chaudhary. The campaign celebrates the feeling of getting ready across occasions”.

Indian OTT actor Shreya Chaudhary says – “I love dressing up in Indian wear and I’m thrilled to be a part of Aurelia’s brand campaign this season. The brand has artistically communicated the beautiful emotion of dressing up for celebrations with their latest festive campaign. The vibrant video, peppy music and stunning collection will definitely add to the celebrations this season.”

Aurelia’s Festive’23 range brings specially curated collection with a wide range of designs and colours for festive wear featuring the Anarkali collection, Aurelia Select and Insta Sarees. The merchandise mix offers styles across festive cotton and premium cotton fabrics. Premium Drape wear is the highlight of the season and is available across various festive occasions – from light and usual festive occasions to the grand celebrations.

Video Link :

This festive collection is available on Myntra, Amazon, Flipkart, as well as at Aurelia’s exclusive brand outlets located across 150 cities.

Customers can also shop the collection online through the brand’s official site,

About Aurelia 

Aurelia is a contemporary ethnic wear brand targeted at women looking for great design, fit and quality for their casual and work-wear requirements as well as occasion wear. Aurelia has (250+) exclusive brand outlets and is present in 1000+ large-format store outlets located across 150 cities. The brand is also available online through its own brand site as well as all leading portals like Myntra, Amazon, Flipkart etc.

About TCNS 

TCNS is India’s leading women’s branded Apparel Company and is the name behind the evolution of the fashionable contemporary wear brand for women – W. The company is a pioneer in scientific sizing with seven sizes, as well as for the introduction of the iconic knit churidar and smaller width stoles, making functional fashion available for the everyday woman.

The four TCNS Clothing brands – W, Aurelia, Elleven and Wishful – offer a variety of fashion choices, ranging from ethnic to contemporary. W is the first Indian women’s brand to have over 350 stores and Aurelia is available through more than 250 stores. The brands are also available through 1,000+ points of sale across 150 cities in India, Mauritius, Sri Lanka, Nepal and Bangladesh. In addition, the products are available through its own portals as well as market places. 

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