Company – ASICS
Launch year
– 1949
Managing Director – Rajat Khurana
Products – Apparel and Footwear
Number of stores – 72
Category – Sportswear, Athlesiure, Menswear, Womenswear, Kidswear



Anima Sana In Corpore Sano, meaning ‘A Sound Mind in a Sound Body’ is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded in 1949, more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as athletic and SportStyle-inspired footwear, apparel, and accessories. ASICS currently has 72 stores across India.

Through its scientific approach, they have strived to create highly innovative sports product solutions that their customers rely upon. Technologies, such as core GEL cushioning system and Flytefoam are renown for enabling the most comfortable and performance-enhancing footwear and apparel on the market, for athletes and active consumers alike.


<< Previous Kearney study finds global fashion industry’s response to environmental urgency lacking
Next >>Lenzing’s new innovation mitigates discoloration of cellulosic-based garments