Singapore’s Orchard Road has become home to the largest mono-brand Nike store in Asia, outside of China, as the sportswear giant partners with Middle East-based retailer GMG to launch its latest sports hub.
The three-story Nike Orchard Road store spans an impressive 28,000 square feet, offering a comprehensive range of products and services. The location serves as a hub for Nike’s online-to-offline (O2O) services, featuring an extensive collection of Jordan Brand merchandise.
Among the store’s highlights is a revamped destination for bras and leggings, designed to cater to diverse athletic needs. The Swoosh Studio, another feature of the facility, provides training and wellness programs led by Nike Trainers and Coaches, with a focus on inclusivity for all athletes.
In addition to its comprehensive offerings, the Orchard Road store introduces Nike By You, a third-floor customization experience for customers looking to personalize their Nike products.
This expansion in Singapore follows Nike’s collaboration with Sult Corporation, resulting in the opening of its eighth and then-largest Nike Singapore store at Jewel Changi Airport in 2019, covering an expansive 1000 square meters.
