Apparel Group has officially opened the doors to its latest Victoria’s Secret Beauty concept store, marking its fourth in India and its first in Mumbai, situated at Inorbit Mall, Malad. The inauguration of this store aligns with the global conglomerate’s dedication to introducing innovative retail concepts within the country. The store’s design and concept create a truly unique beauty and accessories experience.
The new store boasts a distinctive design and a ‘Store of the Future’ concept. Positioned as a one-stop shop, it aims to cater to all beauty needs, offering an extensive range of products from fragrances to accessories.
Among the offerings are Victoria’s Secret’s signature assortment of popular fine fragrances, body mists & lotions, and an array of travel accessories. Notable scents featured include Bombshell, Very Sexy, Tease, Heavenly, along with the newly launched Bare Rose Collection.
Tushar Ved, President, Apparel Group India, said, “This store embodies our dedication to bridging the gap between international brands and the Indian consumer, offering a world-class beauty experience tailored to local preferences.”
Abhishek Bajpai, CEO, Apparel Group India, added, “As we continue to grow and expand our retail presence in Mumbai, we are excited about the journey ahead. We are confident that the choice of Inorbit Mall as the store’s location will further strengthen our commitment to reaching our target audience by leveraging the appeal of the city’s newest shopping destination.”
Apparel Group is a global fashion and lifestyle retail conglomerate headquartered in Dubai, UAE, with over 2025 retail stores and 80+ brands across platforms. The company has a strong presence in the GCC and has expanded into markets such as India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt, with plans to enter emerging markets like Hungary and the Philippines.
Victoria’s Secret is the world’s largest intimate specialty retailer, offering modern, fashion-inspired collections including signature bras, panties, lingerie, sleepwear, athleisure, and award-winning prestige fragrances and body care. With over 1,350 retail stores worldwide and a predominantly female workforce, Victoria’s Secret is committed to inspiring women globally through products and experiences while advocating for positive change.
