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Apparel Group India sets sights on Tier-II cities for retail expansion

In a strategic move to tap into the vast potential of regional markets, global fashion and lifestyle retail conglomerate Apparel Group India is poised to expand its presence into six thriving tier-II cities, namely Udaipur, Ranchi, Kozhikode, Kanpur, Udupi, and Mangaluru. This expansion marks a significant milestone in their mission to make international fashion brands easily accessible to every nook and cranny of the country, the company announced in a release on Thursday.

Apparel Group India’s focus on regional markets is grounded in a deep understanding of the burgeoning consumer aspirations in these cities. This strategic move aligns with the broader trend, as global brands increasingly recognize these markets as the next frontier for substantial growth. It underscores the company’s dedication to seizing the evolving market dynamics and catering to the growing demands and preferences of consumers in these regions.

“The expansion of Apparel Group India into these cities underscores our commitment to meeting the evolving needs and aspirations of our customers,” stated Tushar Ved, President of Apparel Group India Pvt Ltd.

“Tier-II cities are witnessing a surge in brand consciousness, fueled by the influence of social media, increased media exposure, and the availability of quality retail spaces. They represent an exciting growth opportunity, and we are eager to bring the latest fashion trends right to their doorsteps,” Ved added.

As Apparel Group India extends its reach, it remains committed to introducing a diverse range of international brands to these emerging markets. The company envisions these tier-II cities as the driving force behind its next phase of growth and expansion.

About Apparel Group (India) Pvt. Ltd.
Apparel Group is a global fashion and lifestyle retail conglomerate headquartered in Dubai, United Arab Emirates. Presently, Apparel Group serves thousands of enthusiastic shoppers through its network of over 2,025 retail stores and more than 80 brands across all platforms, employing a multicultural staff of over 20,000.

Apparel Group has established a strong presence in the GCC and expanded successfully into markets in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. The company has clear strategies in place to enter emerging markets such as Hungary and the Philippines.

Apparel Group offers an omni-channel experience, showcasing brands originating from the USA, Canada, Europe, Australia, and Asia. These brands encompass leading names in fashion, footwear, and lifestyle, including Victoria’s Secret, Victoria’s Secret PINK, Charles & Keith, Aldo, Aldo Accessories, Bath & Body Works, Tim Hortons, Inglot, Call It Spring, Anne Klein, Herschel Supply Co., R&B, Beverley Hills Polo Club, La Vie En Rose, and Daiso Japan.

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