Brand – Anokhi
Launch year – 1970
Founder – John and Faith Singh
Managing Director – Pritam Singh
Design Director – Rachel Bracken Singh
Products – Apparel, Accessories and Footwear
Number of stores –
Category – Womenswear, Home Furnishing
Founded by John and Faith Singh in 1970, ANOKHI began when Jaipur’s block printing industry was at a very low ebb. Modern manufacturing processes had already marginalized handmade practices, the local patronage system was effectively lost and customers were steadily diminishing.
To help revitalise these age-old skills, ANOKHI started working with craftspeople in and around Jaipur: block carvers and printers, dyers, embroiderers and bead workers. Listening to their concerns, the Singhs aimed to maintain an open & honest relationship with the artisans while committing to provide sustained work throughout the year.
ANOKHI went on to found Anokhi Museum of Hand Printing in 2005. Dedicated to the collection, preservation and interpretation of block printed fabric, exhibitions put emphasis on contemporary design and the present status of the craft while also exploring its historic roots.