The collection will embody pastel hues and rich embroidery, with pieces suitable for daytime outings as well as parties and dinners.
Fashion couture brand Aks has launched its Mother and Daughter duo collection to bring to fore chic and gorgeous sets of suits, lehengas, maxi dresses and more, in cotton, rayon, etc. The collection will embody pastel hues and rich embroidery, with pieces suitable for daytime outings as well as parties and dinners.
The Mother-Daughter duo collection has been conceptualised keeping in line with the brand’s endeavour to stay committed to sustainable fashion. Aks as a fashion brand has always been conscientious in choosing the kind of product it wants to serve, and integrates practices that are the need of the hour. What makes the new collection unique and thoughtful is its application of the process of upcycling. Essentially, the remnants of the primary garment that is used to manufacture the attire meant for the mother is also used to create a similar petite design for the daughter.
Nidhi Yadav, Founder and Creative Head of Aks, said, “With the mother-daughter duo collection, Aks longs to provide a large variety of alluring and trendy ethnic and fusion wear for cheerful and vivacious mothers and daughters. This collection is of even larger importance because the attires have been created by upcycling. Aks, as a clothing brand, not only desires to cater to the fashion world but is also determined to lend its unwavering support to the sustainability movement. Instead of merely expressing poignancy over glaring global issues, Aks, with this venture, is making an earnest effort at sparking a trend for the upcycling process.”
The collection will encapsulate the fashion sensibilities of modern women with a broad scope of stylish attires from flared palazzos to front-open anarkalis, and from printed kurtis and ethnic sets to flowy maxis and more.