With the focus on 3 pillar points Experience, Sustainability and credibility, adidas, global sportswear brand recently launched their largest store in the heart of Bengaluru –Brigade Road. Spread across 6500 sq. ft across four floor, the store is a blend of multiple digital touch points and embodies the future of retail experience for consumers according to the press release.
The store was inaugurated by world boxing champion and adidas athlete Nikhat Zareen.
The four-storey store provides consumer a glimpse into the world of adidas. They offer variety of products for men, women and kids across categories like running, training, sportswear, football etc. with this the store also provide multiple experience zones like an exclusive football floor, gaming inspired lounge with anx-box and an activity area for kids. The store is also enhanced using advanced technology which includes immersive screens, digital plinths to give customers a superior digital shopping experience.
Their new store also features a ‘Sustainability wall’ showcasing their long-term commitment towards sustainability and heir End Plastic waste logo which is designed using electronic waste. in addition to this, they have also collaborated with local artisans and installed a central Atrium which was designed using only recycled bottles and plastic containers.
Commenting on the store launch, Sunil Gupta, Senior Director, Brand adidas said, “We are absolutely thrilled to open yet another phenomenal store in the heart of Bengaluru. The store not only provides our consumers a global shopping experience, but also gives them a glimpse into the world of possibilities with adidas, be it through our experience zones, our digital touchpoints, or our commitment to sustainability which comes to life with the sustainability wall and the installation made from plastic waste. We consistently want to elevate the in-store experience for our consumers through innovation, creativity, and design”
Speaking on the occasion Zareen said “I am super excited to inaugurate this beautiful adidas store today. This makes me reminisce about my first store visit, when I got my first pair of adidas shoes. A monumental moment for me as it was a pair which empowered me and to this day, I cherish it. That was my entry into the world of adidas, and from there on the possibilities for me have been endless. I wear my three stripes with so much pride and I am sure, this store too will be the first step towards many more such monumental journeys for young athletes in the years to come.”
