ace turtle has announced the appointment of Ervin Lim as its new Chief Strategy Officer and Christian Westphal as its new Creative Director. The positions aim to augment the technology-native retail company’s capabilities and drive the company’s growth in the evolving retail industry.
As Chief Strategy Officer, Ervin will be responsible for equity fundraising, investor relations and driving strategic initiatives to enable ace turtle to achieve its long-term vision. Ervin has previously held leadership roles at CapitaLand, Lazada, and Reefknot Investments, where he led strategic initiatives and managed corporate venture funds in capital markets, venture capital, and logistics. He has a successful track record in developing growth strategies for multinational organizations.
Christian Westphal, as Creative Director, will be responsible for conceptualizing, developing, and implementing creative visions and deliverables in design, visual merchandising, and online content. Westphal comes with over two decades of global experience in fashion, retail, luxury, and online marketplaces. He has previously worked with renowned brands such as Christian Dior, C&A China, Pantaloons, Koovs.com, and Myntra. Additionally, he co-founded his eponymous high-end fashion brand, which enjoyed distribution across Europe, Asia, and North America.
“As we embark on an aggressive expansion journey in FY24 and expand our brand portfolio, we are confident that Ervin and Christian’s experience and expertise will play an instrumental role in shaping our strategic direction and add creativity and innovation to our design and creative endeavours,” Nitin Chhabra, CEO, ace turtle said.