Planet Fashion, part of Aditya Birla Fashion and Retail Limited (ABFRL), unveiled its new retail identity at its 1921 sq.ft. and 1400 sq. ft. stores located in Lokhandwala and Dombivali, in Mumbai, respectively.
Planet Fashion’s new retail identity includes:
- A new logo in white, grey and copper colours, giving the store a modern yet sophisticated look.
- Fixtures are designed to display a wide range of lifestyle looks
- Abstract mannequins are displayed to effortlessly illustrate brand stories and images
- Product & packaging innovation to attract new-age consumers across categories by improving their customer experience.
- An immersive shopping experience in both the new stores
The distinct brand identity makes the brand easily recognizable and unique.
The stores house an extensive product offering including casuals, denims, seasonal clothing, formal shirts and trousers, suits and blazers from many of ABFRL’s top brands including Louis Philippe, Van Heusen, Allen Solly and Simon Carter.
Farida Kaliyadan, COO Louis Philippe & Planet Fashion, said on the occasion of the launch, “We are pleased to delight our customers with the new retail identity experience launched at our Mumbai stores. As Planet Fashion expands rapidly, we are focused on delivering value to our customers with superior craftsmanship, extensive product portfolio and an unparalleled retail experience.”
www.planetfashion.in was an initiative of Madura Fashion & Lifestyle, a division of Aditya Birla Fashion Retail and Lifestyle, and is India’s largest and fastest-growing branded apparel company and a premium lifestyle player in the retail sector.
The brand boasts of 164 stores in 143 cities in India. Its brand portfolio includes product lines that range from affordable and mass-market to luxurious, high-end style and cater to every age group. Some of the premium brands in the group include Louis Philippe, Van Heusen, Allen Solly, Simon Carter, Reebok & American Eagle.
After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashionwear and accessories within the country.
Its parent company, ABFRL is a billion-dollar pure-play fashion powerhouse. It has a network of 3,977 stores across approximately 33,535 multi-brand outlets with 6,723 point of sales in department stores across India (as on 31st March 2023).
Apart from the brands in Planet Fashion, ABFRL includes some big selling brands like Peter England, and Pantaloons.
Its international Brands portfolio includes The Collective, and it has long term exclusive partnerships with select brands such as Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok and Galeries Lafayette.
Its ethnic wear business includes brands such as Jaypore, Tasva & Marigold Lane. The company has strategic partnerships with designers Shantnu & Nikhil, Tarun Tahiliani, Sabyasachi and House of Masaba.
In addition, to cater to the needs of digitally native consumers, ABFRL is building a portfolio of digital-first brands under its technology led ‘House of D2C Brands’ venture TMRW.