South Korean beauty major Amorepacific has launched its flower-inspired skincare brand MAMONDE in India, making it available exclusively through Nykaa, the country’s leading beauty and lifestyle platform. The launch follows MAMONDE’s recent entry into the U.S. market and extends Amorepacific’s presence in India, where it already sells brands like Innisfree, Laneige, Etude, and Sulwhasoo.
The move builds on a ten-year partnership between the two companies, which has helped introduce Korean beauty products and trends to Indian shoppers over the past decade.
MAMONDE positions itself around the idea that flowers and skincare science can work together, drawing on over three decades of floral research and a proprietary technology called Hyper-Flora™. The brand blends flower-derived ingredients with skincare actives, targeting India’s Gen Z consumers who, the companies say, are increasingly drawn to ingredient transparency and are chasing the “glass skin” aesthetic popularized by K-beauty — while keeping prices accessible.
“Bringing MAMONDE to India marks another meaningful milestone in Amorepacific’s growth journey in the market. Having witnessed the strong affinity Indian consumers have developed for authentic Korean beauty through brands such as Innisfree and Laneige, we saw a clear opportunity to introduce a brand that speaks directly to the needs of a younger, ingredient-conscious consumer. MAMONDE’s combination of floral expertise, efficacy, and accessibility makes it a compelling addition to our portfolio, and we are excited to partner with Nykaa to make the brand more accessible to beauty enthusiasts across India,” said Paul Lee, Country Head, Amorepacific India.
Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said, “MAMONDE’s launch marks another exciting chapter in our decade-long partnership with Amorepacific and our journey in bringing the best of K-beauty to Indian consumers. Nykaa has been at the forefront of the K-beauty movement in India, helping consumers discover innovative beauty philosophies and formulations from Korea. With MAMONDE, we are delighted to further expand this portfolio with a brand that brings together floral expertise, Korean beauty innovation and accessible, high-performance skincare. We look forward to introducing MAMONDE to a new generation of Indian beauty consumers and making its distinctive approach to skincare more accessible across the country.”
MAMONDE officially debuted in India on August 15, available only on Nykaa. The brand, founded in 1991, already has a footprint across the Americas, Europe, and Asia-Pacific, among other regions.
