Crocs has rolled out a new chapter of its ‘Let Them Talk’ campaign in India, deepening its partnership with actor Siddhant Chaturvedi as it introduces the Echo II, the latest addition to its Echo footwear line.
The new campaign film places Chaturvedi alongside a lineup of homegrown creative talent: rapper-singer Tsumyoki, dancer-choreographer Srilakshmi, and graffiti artist Left Hander. Shot around a concept that merges music, dance and visual art, the film follows the four as their creative worlds overlap, framing the campaign around a message of unapologetic self-expression — the idea that people should pursue their creative instincts regardless of outside opinion.
The Echo II itself is being positioned as the brand’s boldest design yet in the Echo franchise, with new colourways and a style aimed at consumers who sit at the crossover of fashion, comfort and street culture.
Crocs Chief Marketing Office Carly Gomez said, “At Crocs, we believe self-expression is one of the most powerful ways people connect with our brand. The latest chapter of ‘Let Them Talk’, featuring the new Echo II, celebrates a generation that isn’t afraid to experiment, explore new creative pursuits and embrace individuality on its own terms. As we continue expanding our portfolio in India, we’re excited to introduce consumers to newer silhouettes like Echo II—bringing bold design, comfort and self-expression together in a way that feels deeply relevant to today’s culture.”
Siddhant Chaturvedi added, “I had a lot of fun shooting this campaign because it brought together different forms of creativity and self-expression. As someone who loves exploring new creative pursuits, the message behind ‘Let Them Talk’ really resonated with me. To me, the campaign is a reminder to stay curious, keep experimenting, and enjoy the journey without worrying about what others think. Needless to say, I’m also a big fan of the Echo II—it’s bold, comfortable and full of character.”
Speaking about the creative vision behind the campaign, Varsha Patra, CEO/Co-founder Homegrown, said: “The idea behind ‘Let Them Talk’ was to create a world where experimentation feels instinctive and exciting. We wanted Siddhant’s journey to unfold through different creative disciplines, showing that growth comes from being willing to explore without worrying about how you’ll be perceived. Bringing together artists with distinct voices allowed us to celebrate creativity in its many forms while staying true to Echo’s bold, expressive spirit.”
The latest chapter of ‘Let Them Talk’ is now live across digital, social and retail touchpoints as part of an integrated rollout. The new Echo II silhouette is available on crocs.in, Myntra and at Crocs retail stores nationwide.
