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ABFRL launches iconic brands at the newly transformed Amanora Mall, Pune

Even as the transformation of Amanora Mall, Pune is in full swing, the mall has welcomed the arrival of many an iconic brand from Aditya Birla Fashion & Retail Ltd’s kitty. From Van Heusen, Allen Solly to Louis Philippe and Reebok to Peter England, prominent brands from the prestigious house of ABFRL have launched their stores in the newly re-vamped mall.

These exciting additions have opened at the East Block, Ground Floor of the mall, further strengthening Amanora’s position as Pune’s leading fashion and lifestyle destination.

Speaking on the launch, Surjit Singh Rajpurohit, CEO, Amanora Mall, said: “This makeover is about more than just new stores — it’s about creating experiences that redefine what premium shopping feels like in Pune. Each brand we bring in adds fresh energy to our retail mix, raising the bar for fashion and lifestyle experiences in the city. With every new opening, Amanora is evolving to reflect modern consumer’s changing tastes and aspirations.”

With these premium fashion labels now part of the Amanora Mall’s family, shoppers can explore a versatile mix of workwear, athleisure, casual, and contemporary styles.

The launch marks yet another milestone in Amanora Mall’s ongoing journey to become Pune’s ultimate fashion and lifestyle hub.

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