Priya Atlee, known for her work as an actress, film producer, and entrepreneur, has launched her new designer clothing brand, ‘Red Knot.’ The brand marks her entry into the fashion industry and is set to offer a diverse range of clothing for both men and women, with prices starting at Rs 5999.

Red Knot features a collection that includes co-ords and shirts for men, and sarees, jumpsuits, slit salwar, and tiered dresses for women. The designs are characterised by modern, innovative, and abstract prints, catering to a premium segment that seeks statement pieces. The e-commerce platform for Red Knot is now live, with plans to expand to designer retailers shortly.

Atlee stated, “Fashion is an extension of one’s personality and creativity. With ‘Red Knot,’ I wanted to create a brand that resonates with modern individuals who are not afraid to stand out and make a statement. Every piece in this collection reflects my passion for design and my belief in celebrating individuality through fashion.”

The Red Knot collection is available exclusively through its official website, offering a direct purchase option for customers. It is designed to appeal to those looking for sophistication and originality in their wardrobe, featuring modern silhouettes and abstract prints.

Red Knot is a fashion brand that emphasises self-expression and individuality. It offers a range of versatile clothing designed to enhance everyday wardrobes. The brand is committed to quality and innovative design, featuring bold prints and contemporary silhouettes.

Priya Atlee is an actress, film producer, and entrepreneur. Known for her style and trendsetting fashion choices, Atlee aims to make a significant impact in fashion with her new brand.