The Patna store, which is located on Kumhrar Road, spans an impressive 3,500 sq ft and is designed as a comprehensive fashion destination, promising a seamless shopping experience.

It features a curated selection of MegaMart’s most-loved brands, including U.S. Polo Assn., Arrow, and Flying Machine.

MegaMart’s entry into the Bihar market reinforces its commitment to expanding its footprint across India and catering to diverse consumer needs.

The brand’s core promise to customers in Patna is simple yet compelling: to offer popular styles from trusted brands at attractive prices, 365 days a year.

The unveiling featured the much-anticipated Autumn-Winter 2024 collection, boasting over 1000 products. Notably, approximately 75% of the collection comprised top-wear items, with nearly 20% dedicated to bottom-wear products. The remaining offerings included footwear, undergarments, and a variety of accessories.

Leveraging India’s largest indigenous manufacturing facility, KILLER’s AW’24 collection, themed ‘OPTIMISM,’ aims to provide a comprehensive fashion wardrobe solution for the contemporary and dynamic youth. The collection is set to be available across urban, tier 1, and tier 2 markets through 350 exclusive stores, over 1800 multi-brand outlets (MBOs), and 800 departmental stores.

“In recent years, we have emerged as a robust organization to take full advantage of the growth of the fashion market in India and leverage our strengths to penetrate fashion markets across the world. The overwhelming response to our flagship brand KILLER’s event today, is a moment of pride and satisfaction for me as the brand continues to enjoy as well as further gain its popularity among the Indian youth. And KILLER has now transformed into a complete youth fashion brand,” comments Mr. Hemant Jain, Joint Managing Director – Kewal Kiran Clothing Limited, on this development.

The collection, characterized by meticulous craftsmanship and innovation, showcases KILLER’s commitment to premium fabrics and cutting-edge design. Focusing on men’s designs, the collection embodies ‘Edgy’ and ‘Fashion Forward Looks.’ A trade show held at Taj Vivanta, Delhi on 20th February 2024 unveiled the innovative theme of ‘fusion of creativity and destruction.’ This theme was manifested through a denim art facade installation, symbolizing the brand’s approach to breaking down conventional boundaries to foster genuine innovation.

“This year will witness a lot of bold moves by KILLER. With an unwavering commitment, we are now directing all our energy towards refining and optimizing our flagship asset, KILLER, ensuring it attains peak performance and continues to set new benchmarks in the fashion industry. All our diverse customer touchpoints will reflect the new avatar of KILLER, thereby offering an enhanced brand experience while making it convenient for the consumers to obtain entire fashion looks,” adds Mr. Hemant Jain.

KILLER, as a premium fashion brand for men, is positioned as the first truly international Indian brand owned by KKCL. With a diverse product portfolio, including jeans, trousers, shirts, jackets, and various accessories, KILLER maintains a leadership position in the premium menswear segment. The brand’s rebellious designs cater to the youth and are available across exclusive brand outlets, K-Lounge, large-format stores, and multi-brand outlets, reflecting its commitment to evolving with changing times.

Born from the ideologies of quality and sustainability, Forever New ensures that each piece of clothing is crafted with utmost care and attention to detail, with a commitment to providing ethically sourced and premium-quality products.

Sustainability & Curated Quality

The new concept store boasts luxurious interiors, exuding an ambience of elegance and style with high-end fixtures and a spacious window display. The store offers a curated selection of the latest fashion trends, creating the perfect atmosphere for shoppers.

Customers visiting the revamped store can explore a wide range of event wear dresses, summer outfits, luxe handbags and more, perfect for any occasion. While the store relaunch brings a fresh look, customers can expect the same curated collection that Forever New is renowned for.

Dhruv Bogra, Country Manager for Forever New, India, said on the occasion of the launch, “At Forever New, we’re dedicated to crafting each garment precisely, upholding our quality and sustainability values. Our new store exudes luxury and timeless style, with meticulous attention to detail in its interiors and window displays. The revamped store offers a variety of event wear, chic summer ensembles, exquisite handbags, and more, catering to every style lover’s desires.”

Forever New India invites all fashion enthusiasts to the reimagined store at Elante Mall, Chandigarh, where they can experience the epitome of sophistication and find their perfect ensemble. Last month,  the brand also opened an outlet in Orion Mall, Bengaluru.

Launched in Melbourne, Australia in 2006, Forever New now trades through over 250 stores across seven countries and is counted among the fastest-growing premium fashion retail brands in the world.

In India, the brand is present in over 34 cities across 42 EBOs and 50 Shop-in-Shops such as Shopper’s Stop and Kapsons. It is also available online on its own e-commerce platform as well third party marketplaces such as Myntra, Nykaa and Ajio.

With inputs from Karan Nangia, IMAGES Business of Fashion