Founded in 2023 by sisters Raena Ambani and Rahee Ambani-Choksi, Terractive aims to redefine activewear by merging advanced fabric technology with comfort. The brand’s signature materials include TerraSoft, which offers a cotton-like feel and anti-odor properties, and CoolKnit, designed for its cooling effect and premium look. With a focus on quality and innovation, Terractive strives to be the top choice for premium, everyday activewear.

Raena Ambani, who has a background in sports engineering and is a national-level sprinter, has developed product technologies for global brands worn by top athletes. She is driven to improve comfort in activewear. Rahee Ambani-Choksi, a tennis player and LSE graduate, brings her expertise in strategy and investing to the brand’s growth.

“Our goal has always been to create innovative, high-quality apparel that blends comfort & performance, tailored to the needs of the modern Indian. We are thrilled to have Fireside Ventures and DeVC-Matrix Partners join us on our journey in India. This funding will empower us to expand our reach and continue pioneering in fabric technology for everyday movement,” said Raena Ambani and Rahee Ambani-Choksi, Co-Founders of Terractive.

Shuchi Pandya, Principal at Fireside Ventures, commented on the investment, “The activewear segment in India is poised for tremendous growth, and Terractive is a brand that stands out with its innovation-led approach. With a sharp focus on fabric innovation and customer-centric design, Terractive is positioned to revolutionize the activewear category. Raena and Rahee’s deep expertise and commitment to delivering products uniquely suited for Indian consumers make this an exciting partnership for us.”

Mohit Sadaani, Managing Director at DeVC, added, “At DeVC, our Collective was impressed with Raena and Rahee’s commitment to the customer and focus on innovation in the activewear segment at the fabric level. We were inspired by the deep love Terractive customers have for their products and were excited about the team’s potential to drive innovation and become an everyday wear brand for the discerning Indian customer.”

Terractive’s product line includes popular items like the TerraSoft Cuddle Tees, 365 Men’s Shorts, and Activity Skorts. These offerings combine cotton-like softness with anti-microbial and anti-odor properties, catering to modern consumers who seek high-quality, versatile lifestyle wear.

With the fashion and apparel market in India expected to generate revenue of $105.50 billion in 2024 and grow at a 3.35% CAGR through 2029, Terractive is poised to meet the rising demand for premium, functional, and stylish activewear.

About Terractive

Founded in 2023 by sisters Raena and Rahee Ambani-Choksi, Terractive is dedicated to transforming India’s active lifestyle wear landscape. Terractive’s ethos centres on creating signature fabric blends centred on comfort during daily movement. For instance, their bestseller Cool Knit Fabric looks and feels like premium cotton with a surprisingly cooling feeling on the inside. All while being anti-microbial, anti-odour and sweat patch-free – ideal for Indian weather.

Shailesh Chaturvedi, Managing Director, Arvind Fashions Limited says  “With U.S. Polo Assn.’s sporty coolness and Zepto’s lightning-fast delivery, we are bringing a new level of accessibility and convenience to our customers. That’s such an exciting trend setting  solution for modern day needs of our consumers .”

The collaboration enables Zepto users to access USPA’s collection, including classic polo shirts and casualwear, with rapid delivery. The partnership represents a shift in how shoppers can access fashion, delivering convenience by providing premium fashion in minutes.

Aadit Palicha, Co-Founder & CEO, Zepto stated, “This collaboration marks a pivotal moment in our quick-commerce journey as Zepto expands into the fashion and lifestyle space. With U.S. Polo Assn. on board, our sellers are delivering a new level of convenience to fashion shoppers across India.”

Zepto is increasingly becoming a key platform for established brands entering the quick commerce market. Recently, global sporting apparel giant Decathlon also launched its offerings across 16 cities in India through Zepto.

U.S. Polo Assn.’s collection is now available on the Zepto platform, offering users the convenience of fast access to premium fashion products. This move signifies a notable development in the quick-commerce sector, as platforms extend their reach into new categories.

Operational across online retail platforms in both Indian and international markets, Bold & Bae Fashion distinguishes itself by engaging directly with customers, ensuring an exceptional customer experience by bypassing intermediaries.

“Bold & Bae is passionately committed to introducing cutting-edge fashion that connects with the diverse modern woman from all walks of life. Our goal is to empower women from all walks of life, whether they are fearless graduates with a passion for starting up, self-empowered successful entrepreneurs, or inclusive mothers striving to restart. Through the launch of Bold & Bae, we aspire to bridge the existing gap in the Indian market by offering premium and comfortable women’s wear at reasonable price,” says Smita Thorat, Co-founder, Bold & Bae Fashion.

A recent Redseer report projects a CAGR of 13% for the Indian female innerwear market, estimating it to reach USD 12 billion by 2025. Bold & Bae Fashion strategically positions itself to tap into this growing market, driven by factors such as increased consumption, rising disposable incomes, financial independence, and heightened awareness of fashion trends and comfort.

As part of its Direct-to-Consumer strategy, Bold & Bae Fashion leverages digital platforms to reach individuals in tier 2 and 3 cities, aiming to provide superior fashion choices. With the D2C market expected to surpass USD 100 billion by 2025, the brand is well-positioned to capitalize on this growth.

“Our extensive range, meticulously crafted from high-quality international fabrics, promises unparalleled comfort and trailblazing fashion for every woman who wants to embrace her inner beauty and unleash the power within. Our goal is to empower women across India, including those in tier 2, 3 towns, and rural areas, with access to stylish, comfortable intimate, active wear and casual wear clothing suitable for every occasion. In addition to our website, the collections are also available on prominent e-commerce marketplaces such as Myntra, AJIO, Amazon, Meesho, Flipkart and Shopsy, among others,” adds Joyce Motirale, Co-founder of Bold & Bae Fashion.

Haresh Motirale, Co-founder of Bold & Bae Fashion unveiled the brand’s forthcoming strategies. He says, “Within the next two years, our aim is to secure and invest approximately over one million dollars. These funds will be strategically allocated to introduce innovative designs, launch new SKU’s in casual wear, upgrade manufacturing curated facilities, grow impactful marketing campaigns, and broaden our footprint in international markets.”

Bold & Bae Fashion, known for its overwhelming response during the last festive season, integrates cutting-edge technology on its digital platforms to provide a secure and hassle-free shopping experience. With enticing season offers and exciting discounts, the brand aims to captivate customers and lifestyle fashion influencers alike.

The premium rental service aims to help customers reinvent their style by offering them the convenience and affordability of renting rather than buying, ensuring that everyone can look and feel their best.

“We are thrilled to bring Flyrobe to Nashik and provide fashion-forward individuals with a convenient and affordable way to elevate their style. Our new store aims to empower customers to experiment with their fashion choices while promoting sustainability through clothing rental,” Aanchal Saini, CEO, Flyrobe said.

“We are delighted to introduce this unique concept of Flyrobe, which will be the ultimate destination for rental fashion extravagance! This Eco-friendly alternative to traditional fashion will redefine elegance & rediscover ethnic. Rent Luxury, Return Happiness,” added Simran Tondulkar, Owner of Flyrobe.

The Lapin House collection features a blend of opulence, comfort, and reliability, showcasing the designer’s creativity with exclusive tartan, check, and floral prints, along with a variety of stripes. The collection allows parents to experiment and add fun elements to their kids’ wardrobes.

With subtle hues of pink and green, as well as vibrant shades of red and maroon, the collection provides a wide range of color palettes to complement the various moods of the season. Attention to detail is evident in every piece, accentuating aesthetics in line with the latest trends. The exquisitely crafted pieces bring together classic appeal and modern trends, enriching the allure of haute couture for kids, the release added.

Catering to every aspect of kids’ fashion, the clothes are woven in the finest fabric, emphasizing sustainability and durability while staying in line with the latest fashion trends.

Swati Saraf, President of Les Petits, commented on the occasion, stating, “Winter is always considered to be a dull season. Parents generally struggle to find the right set of attire to ace the fashion of children while keeping them warm. To cater to the diverse needs of parents, we added Lapin House to our offering to amplify the charm of the children with the latest fashion. Disseminating a playful twist to the overall demeanor of the kids, the brand also exudes elegance for offering complete packaging to the kidswear fashion.”

The Lapin House collection is exclusively available at Les Petits’ stores online and offline, including Phoenix Palladium (Mumbai), DLF Emporio (Vasant Kunj, New Delhi), DLF Avenue (Saket, New Delhi), and Banjara Hills (Hyderabad).

Les Petits is a pioneer in the kids’ luxury fashion industry, offering premium fashion apparel, accessories, and furniture from leading international brands such as Versace, Moschino, Dolce & Gabbana, Fendi, and many others.